Understand what our SDK and location intelligence solution means for retail brands and publishers.

Accurat SEGMENT offers 40+ distinct segments
& the possibility to define your own

Our proprietary algorithms automatically appoint users to a diverse set of segments, based on their offline behaviour on an ongoing basis. Advertisers interested in specific behaviour segments can combine specific location visits or even behavioural patterns to define custom segments.

Accurate matching serves as a solid basis

Our high accuracy matching algorithms calculate the propensity of a visit to a location. Accuracy is improved by ground truth measures like a user’s previous behaviour and context data of POIs (e.g. opening hours).

FIRST THINGS FIRST: NOISE-AVOIDANCE FOR EVERY STEP

Matching is the basic algorithm on which all our products are built. High accuracy is key and mostly influenced by the data fed to the algorithm. It is the main reason why we use building shapes instead of coordinates or why we skip low accuracy trackings.

Segment users in 40+ segments across 20+ categories

We automatically tag users in segments. We split heavy users from regular visitors of 20+ categories including supermarkets, DIY, fashion, beauty… We know who’s a sportive, a culturist and know to separate a convenience shopper from a shopaholic.

NOT ALL SEGMENTS ARE CREATED EQUALLY

Determining segments is an ongoing business. By tracking users over time, we are able to determine very exact what their preferences are. Some behaviour takes time to measure, others are easier captured.

Create custom segments using our segment builder

Your segments are defined by a set of specific metrics? Our segment builder allows to create specific segments. Combine POI visits, set frequency requirements, define specific brand preferences and more to define your segment of choice.

USE PERSONAS, NOT DATA POINTS

Create segments to mimic the personas your (advertiser’s) business attract. Define who’s a John, a typical “low frequency weekend buyer” or who’s rather a Marie, the “non loyal shopaholic with kids”.

Plug & play integrations with your prefered tools

The data our SDK collects from your app users is yours. We are an enrichment partner to improve your first party data. We make it as simple as possible to share your data with the tools you already use.

DMPS, AD SERVERS, MARKETING AUTOMATION TOOLS, …

Accurat uses mParticle to connect with over 100 tools. Most common DMP systems like Salesforce or Adobe, ad servers like Doubleclick or marketing automation like Localytics or Mailchimp are available.

Discover our solutions for
retail brands & publishers

Request a demo

Want to start tracking your app users and get a better understanding of their offline behaviour? Get in touch and we’ll be happy to talk you through a demo.