Understand what our SDK and location intelligence solution means for retail brands and publishers.

Improved shopper impact via our retail-focused solution

We help retail & publishers improve media impact via real-world behaviour insights

Improving impact

A mix of retail brands rely on our solutions

SHOPPER UNDERSTANDING AT SCALE

Get realtime insights in your shoppers & market

Accurat feels like a subscription to a set of market research tools. On an ongoing basis, a wide range of insights is collected: analyse your market & store performance or focus on your shoppers. Understand the competitors they visit and gauge their true loyalty. Know their lifestyle behaviour and understand your “perfect neighbours”.

COMPETITOR BENCHMARKS

We track the behaviour of shoppers at your brand and all competitors. Cross-category.

SHOPPER SEGMENTATION

Understand many different shopper segments. Discover lovers & leavers.

BEHAVIOUR-BASED

The real-world shopping behavior of shoppers does not lie. We track every movement.

TRAFFIC & CONVERSIONS

Get insights about nearby traffic and your (competitors’) ability to convert traffic to actual visits. 

YOUR BUSINESS, YOUR SEGMENTS

200+ parameters to define very precise segments

Being at the center of your business every single day, you are best placed to define your audience. Although we offer – out of the box – multiple interesting segments, Accurat’s superpowers are experienced best when using our built-in “segment builder”. Creating custom segments is extremely intuitive and allows to define them exactly the way you prefer.

200+ PARAMETERS

Use 200+ different parameters ranging from brand interactions over transport or event intent.

COMPLEX COMBINATIONS

Be more specific via nested combinations & logic statements to exclude or combine.

DEFAULT KICKSTART 

Start from scratch or get kickstarted by using our default segments as a basis.

‘DYNAMIC’ SEGMENTS  

Put users in dynamic segments using temporary conditions like leaving home or being at a POI.

DIRECT REACH, DIRECT IMPACT

Reach out to relevant segments with the click of a button

Once you understood the true challenges and opportunities, hidden within your shoppers’ data, we help you bridge the gap. Decide who to reach and directly order a campaign via our publisher network. We estimate your reach potential, you request a quote. Best of all: your requirements can directly be used by our partners, so your campaign is up and running in no time.

ONE-CLICK ORDERING

Once you have understood who to reach out to, you can request quotes from 1 or more partners.

CROSS-PLATFORM REACH

Beyond mobile, shoppers can be reached via email, banners or even direct mailings.

RETAIL-FOCUSED

Quickly order “win back” campaigns, boost loyalty, target movers, raise frequency …

GROWING EVERY DAY

We grow our publisher network every day with new possibilities to reach out to your shoppers.

MEASURE IMPACT OF ACTUAL TRAFFIC

Get insights in what works & improve media efforts

Say no to “Half the money I spend on advertising is wasted; the trouble is I don’t know which half”. Although the quote almost celebrates its 100th birthday, it is still pretty accurate. Until now. Using multi-touch attribution algorithms, we understand what (media) touchpoints have the highest impact on footfall and actual traffic.

GRANULAR INSIGHTS

As opposed to MMM, our Multi Touch Attribution models start from individual user behaviour.

CROSS-CHANNEL INSIGHTS

Track all the touchpoints of your campaign, cross-publisher, cross-channel.

EASY TO UNDERSTAND

Our dashboards are built with marketers in mind: we provide actionable insights.

IMPROVE MEDIA EFFORTS

Get the insights you need to understand what works & what doesn’t. Improve accordingly.

Interested? Let’s have a chat.

THE ACCURAT.AI PLATFORM

Turning real-world behaviour into actionable insights

We connect shopper, store and context data to find the patterns that define success. By tracking 200.000+ mobile app users on a daily basis, we can offer the most complete insights. Want to understand more what we do? Have a look at the presentation we hosted for the Insights Innovation Exchange in Amsterdam.

 

Request a demo

We track most brands in Belgium & the Netherlands and are expanding to other EU countries soon. Chances are high your brand is being tracked and analysed already. Get in touch and we’ll be happy to talk you through a demo.