Ruben De Vleeschauwer
commerce
The Rise of Maxi Zoo in the Belgian Pet Store Market
Maxi Zoo, the German challenger in pet food retail, has seen remarkable growth in Belgium in the past years. They are one of the main winners in the market in terms of visits.
commerce5 Dutch Retail Marketing Campaigns analyzed. What is the impact on visits & loyalty?
How well do retail marketing campaigns perform in the Dutch landscape? In this analysis we explored campaigns by Albert Heijn, Dirk, Jumbo, Plus & Vomar and measured their campaign impact in terms of visitshare and loyalty.
commerceLonger at Fnac, but MediaMarkt wins the European Championship of TV sales
Belgian and Dutch electronics stores had an interesting summer in 2024. How do the market dynamics differ between the two countries? How does MediaMarkt’s market position differ? What was the impact of the European Championship?