Introduction

 

The phenomenon that came over from the United States is no longer unknown to us either. Friday was the moment once again. Many Belgians went out to get a bargain. "When we compare the visits on an average Friday to electronics chains of the past few weeks with the visits during Black Friday, we notice a clear winner." says Bart Muskala, CEO at Ghent-based data company Accurat. "Not only do all stores receive more visits, Media Markt additionally manages to strengthen its relative market position compared to its direct competitors. Not only do they get significantly more visitors at Media Markt than on an average Friday but, above all, they grow noticeably faster on 'Black Friday' compared to their main competitors." The company derives this insight from the travel behavior of more than 300,000 Belgians.

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Slow start in 2022

When the data company analyzes the data more deeply, they notice an additional phenomenon. Comparing the visitor numbers to the chain the weeks and days prior to "Black Friday," a big difference can be noticed compared to a year earlier. Last year attracted a lot more visitors to the chain the days leading up to the discount holiday, this year the growth is limited to Black Friday itself. Curious to see what 2023 will bring.

Read the article from Gondola about this subject.