Introduction

Foot traffic,  het weer, de temperatuur en regionale dynamiek. Hoe hebben ze de Belgische winkelstraten beïnvloed? We analyseerden de data.

The visual below analyzes the ebb and flow of foot traffic across diverse Belgian cities, each brimming with its unique retail rhythm.

Bar chart portraying the percentage difference in foot traffic between Jan-Jun 2022 and Jan-Jun 2023 for various Belgian shopping streets.

A remarkable pattern emerges. A regional dichotomy takes center stage: the retail hubs of Flanders, such as Ghent, Brussels, and Bruges, seem to outperform their coastal counterparts in Ostende and Knokke. The storyline gains complexity as we venture into the realm of Wallonia, where shopping streets exhibit a relatively less vibrant scene.

Yet, the most telling insight lies within the averages. On the surface, Belgian foot traffic appears to have undergone a modest decline of -0.58%. In contrast, our earlier analysis of Dutch trends displayed a relatively steady scenario at +0.34%. A modest contrast.

While our data doesn't mirror the dramatic -2.5% plummet reported by RetailTrends for the Netherlands, it's worth noting that the Belgian retail landscape seems to stand fairly stable.

‍2. Monthly visits: unraveling the weather’s role

Transitioning to our second graph, "Monthly Visits", we're greeted by a line chart that intertwines foot traffic with average monthly precipitation and temperature in Belgium.

The revelations from this visual might challenge some of our preconceived notions.

Line chart depicting the monthly evolution of foot traffic alongside average precipitation and temperature for various Belgian shopping streets.

A captivating truth emerges: contrary to common belief, our data suggests a faint correlation between foot traffic and rainfall.

However, a more prominent driver of foot traffic in the Belgian shopping streets is temperature. As the mercury rises, so does foot traffic, indicating that temperature might play a more significant role in driving shoppers to the streets than rain.

"While rain might have been the expected disruptor, temperature shows a more compelling sway over Belgian foot traffic"

Conclusion:  Decoding Belgian Retail Dynamics  

As our exploration of Belgian retail culminates, several key takeaways emerge, shedding light on the intricate dance between consumer preferences, weather, and regional dynamics:

  • Temperature Trumps Rain: Contrary to common assumptions, temperature exerts a more pronounced influence on foot traffic than rainfall. Warmer days tend to draw more shoppers, even in the presence of precipitation.
  • Inland vs. Coastal: Belgian shopping streets nestled inland, such as Ghent, Brussels, and Bruges, display more resilience in foot traffic compared to coastal counterparts like Ostende and Knokke.
  • Wallonia vs. Flanders: Shopping streets in Flanders seem to outperform those in Wallonia, suggesting regional dynamics play a pivotal role.
  • Nuanced Decline: While an average dip of -0.58% in visits to Belgian shopping streets might suggest a decline, it's essential to remember that this trend remains relatively stable compared to the previously analyzed Dutch data.
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