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How are you performing as a telecom brand? How do your competitors do?

Accurat provides a detailed overview of your market share, dominant zones, the evolution of your retention, acquisition and churn rates, your customer loyalty and the composition of your customer base. Furthermore our tool allows you to zoom in on specific regions or Nielsen areas and benchmark these metrics with your competitors.

 

As the battle in the telecom industry continues, we believe it is time to understand the bigger picture.

  • With all the investments into 5G-technology and the placement of the "Fiber" network Telecom brands - as all brands - have entered a new era since Covid-19. New challenges have arisen and strategic insights are even more important to stay ahead of your competitors in these turbulent times. Many challenges can be overcome using Accurat’s insights based on location intelligence.

    Up until now, as a telecom brand, if you wanted to understand your customers, you had to rely on archaic methods. Market research polling a fraction of your customer base was the go-to solution to receive insights with a delay of weeks if not months. In times where speed is of the essence, delays this long are no longer an option. With Accurat you will have these insights only 48 hours after they became apparent.

    On top of that, declared research methodologies like this provide a clear declaration bias. Looking at the actual behavior of your customers provides you with objective insights which you can use to further steer your telecom brand to success.

    Although the application of location technology has been widely used in telecom for some time, a number of new use cases have recently sprung up that call for deeper and more innovative uses of location intelligence in the industry. As mobile devices have become ubiquitous and data analysis technologies have matured, new opportunities are opening up.

    Today, Accurat provides an understanding of your customers based on analyzing actual behavior, measured for hundreds of thousands of users and repeatedly delivered every day again.

    Request your free access to start seeing the bigger picture now.
“As a CMI department, trustworthy data is of essence. Accurat's strategic insights have proven to be a new cornerstone."

Delphine De Noyette
,
Strategy Manager
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Supermarket customers rely on Accurat's real-world behaviour insights

You're in good company

Some of the insights we provide to telecom brands

Compare traffic & the evolution of KPIs such as market penetration, frequency & more for your brand and that of your competitors.

Our 'overview' dashboard sheds a light and can easily be shared with your colleagues in different departments.

Brand & Category - KPI overview module
Dive deeper to understand the long term evolutions of key performance indicators for your brands and that of your competitors.

Compare all key performance indicators for the last 13 months. See how you are doing and compare with your competitors.

Brand & Category - KPI evolution module
Understand true customer loyalty and know the brands your new customers come from or where they're churning to.

Accurat allows you to compare metrics over time, whether you want to understand evolutions vs last year or want to follow up on recent changes.

Brand & Category - Visit transfer module
Discover many more insights we deliver to help you see the bigger picture.
MORE ABOUT 
'BRAND & CATEGORY'
Brand & Category - Catchment area module

Discover the other industries

Curious how your brand is performing benchmarked against competitors?

Request acces to a free personalised report and we'll get you started to:
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    Understand visits at your brand locations and compare with those at your competitors
    Request acces to a free personalised report now.
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    Compare your results with last year and follow your evolution month by month
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    Benchmark results with competitors and overall category averages and know how are you performing
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    Evaluate key insights now for free and compare with 3 of your main brands
“As a CMI department, trustworthy data is of essence. Accurat's strategic insights have proven to be a new cornerstone."

Delphine De Noyette
,
Strategy Manager
CMI graphs

Consumer, brand & market insights

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    Understand visits & audiences attracted
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    Evaluate your brand's performance on multiple levels
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    What competitors do your customers visit mostly?
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    Benchmark results with your (in)direct competitors
ABOUT 'BRAND & CATEGORY'
“As a CMI department, trustworthy data is of essence. Accurat's strategic insights have proven to be a new cornerstone."

Delphine De Noyette
,
Strategy Manager

Understand, optimize or grow your network

  • Detailed insights of your catchment area
  • Understand local traffic & compare with competitors
  • Analyze store remodellings or new local entrants
  • Analyze local potential to improve (re)allocations
 ABOUT 'STORE & NETWORK'
“Accurat has provided us insights about each of our showrooms that we use to benchmark with local competitors & derive actionable insights."

Peter Zijlstra, Marketing Director Benelux
Analytical graphs store
Analytical graphs reach

Understand & reach behaviour-based audiences

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    Understand your penetration for 200+ audiences
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    Create custom real-world behaviour based audiences
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    Understand the potential of different reach solutions
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    Leverage location-based triggers for targeted reach
ABOUT 'AUDIENCE REACH'
“After having decided which real-world behaviour to influence, we determined our targeted reach with stunning results."

Ifke Nauwelaerts
,
Communications director
Folder distribution graphs

Optimize the ROI of your door-to-door campaigns

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    Understand the impact of your current campaigns
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    Map where your current customer base lives
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    Improve your distribution to target relevant potential
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    Benchmark your different door-to-door efforts
ABOUT 'FOLDER OPTIMISATION'
“After having decided which real-world behaviour to influence, we determined our targeted reach with stunning results."

Ifke Nauwelaerts
,
Communications director
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