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We use two different sources for data:
- Data coming from our self-built SDK that collects data through partnering up with different smartphone applications.
- Data originating from so called data brokers.
Accurat has created an SDK (software development kit) that minimizes battery consumption (below 1%) yet captures sufficient data - closely following OS-specific restrictions & possibilities. Data collection (in a simplified summary) works as follows:
- The consent flow requests proper permission (GDPR & location permission)
- The tracking is activated to start collecting coordinates every 2 mins or whenever the user makes a stop (a visit) - even without network connection (4G/wifi)
- We collect fused location data: the best possible coordinate the operating system can provide, whether collected via cell tower, gps antenna, wifi or bluetooth.
- To optimize for low battery consumption, we use additional methods to stop collecting data when stationary but will restart collection when the users move again.
- All coordinates are stored on the device - even when there is no network connection.
Locally stored data is sent to our cloud environment over an SSL-encrypted connection every 3 to 24 hours. - We limit network connections (4g) as 1) the operating system limits usage when in background and 2) it consumes less energy
The local bucket is emptied and new coordinates can be stored locally again.
- Exact location (GPS signal data), such as latitude, longitude, altitude, speed, heading and accuracy of the location (both horizontal and vertical)
- “Mobile advertising identifier" such as Apple IDFA or IDFV for iOS devices and Android Advertising ID (AAID) for Android devices
- Name of the connected WiFi network (if any) and mobile phone network (carrier) of the User
- Information about the User’s device - brand, model and version of the OS
- Time in date, hour, second, time zone
Accurat's approach is unique because we work with data not provided by our clients, unlike many of our competitors. Since we have our own data, our insights are plug & play. We have access to a larger panel, which enables us to also provide solutions for small stores. Moreover, results are updated on a daily basis, rather than monthly or through ad hoc reports.
The data that Accurat processes is privacy-sensitive. That's why we adopt a privacy-first approach. We ensure maximum privacy & security for panel members through various efforts, such as a GDPR-focused consent flow that limits data tracking to users who opt in twice, referencing our SDK privacy policy. Accurat will only publish insights based on groups that are large enough, taking into account all internal and external regulations regarding GDPR.
Data is collected 24 hours a day, 7 days on 7 for the Belgian, Dutch & German territory. Approximately 11 million coördinates are collected each day in our database generated by SDK users.