Why choose Accurat over other solutions?

Discover how our data is different from other types of solutions and why real-world behaviour data is extremely powerful for your future decision making.

	Accurat's real-world behaviour insights	Panel-based survey insights	Transaction data insights	Your own sales & retail data
How it works?	800.000+ share location data to derive store insights.	A few 1.000 panelists share their actual store tickets.	Bank statement data of opt-in users is the basis for insights.	Insights are derived from internal CRM & ticket data.
Size of panel	800.000+ (BeNeLux)	5.000 - 10.000	0.000 - 100.000	Your opt-in #s
Representativity models in use	Socio demo Sublocality level Ticket data	Socio demo Provinces	Socio demo Provinces	Biased by presence of more loyal customers
Insights to derive	Market penetration Frequency Recency Budget spent Share of visits Loyalty Visit transfer Dwell time Transport insights Origin-destination Audiences attracted	Market penetration Frequency Recency Budget spent Market share Loyalty Budget transfer	Market penetration Frequency Recency Budget spent Market share Loyalty Budget transfer	Market penetration Frequency Recency Budget spent
Depth of insights	National Regional Store level Custom store groups	National Regional	National Regional	National Regional Store level Custom store groups
Audience profiling	RF(M) & Loyalty Behavioural intent	RFM & Loyalty Categories bought	RFM & Loyalty	RFM & Loyalty Categories bought
Drive to store evaluation model	Incremental visits measured	Not possible	Not possible	Based on estimated sales impact
Competitor benchmarking	Unlimited # of brands Cross-category	Limited # of brands Only in own category	Limited # of brands Cross-category	Not possible
Time-based comparisons	Back to 01/2020 for all competitors	Back to start of first survey	Back to start of first data collection	Comparison for own brand only
Service model	Daily updated web-based dashboards	Monthly reports	Regular reports	Internal ad hoc requests & reports
Delivery times	Near realtime	3-4 weeks delay	Near realtime	Near realtime