Brand and market insights for CMI, Strategy and Marketing Teams
Numerous events influence consumer behavior. Some are beyond your control and happen to you, such as lockdown measures or (bad) weather. Others are strategic in nature and are within your control, such as a changed pricing policy, an improved product assortment, or the introduction of a new store concept. But your competitors are not standing still either.
Understand how all these events impact your market and your position—both on a national level and for specific target groups or store segments.
- Monthly or quarterly management reporting
- Track effect of a pricing, product, assortment change
- Impact evaluation of (new) store concepts
- Impact of a takeover of a brand (by a competitor)
- Market shifts because of a new / lost player
- Impact of events such as weather, strikes, pandemic…
Discover the main features of MarketMonitor
Monitor the visit evolution of your market over time
Track the weekly or monthly changes in visits for your brand and competitors across the regions where you operate.
- Gain quick understanding of market dynamics
- Benchmark your business performance to your competitors
- Normalize for the number of stores per brand
- Keep track of your performance over time
Get a gain & loss statement for your brand
Identify the brands which you are gaining visits from, and those you are losing visits to.
- Gauge whether your customer base is growing or declining
- Track detailed market shifts in one single view
- Understand the impact of strategic changes on your own brand and on your competitors
Understand the loyalty towards your brand
Gain insights into how your loyalty metrics are evolving. Understand the loyalty of different customer groups.
- Track customer loyalty over time
- Understand the brands your customers combine
- Monitor how long visitors spend in your locations and in those of your competitors
- Understand how frequent your customers visit you, and how this relates to your competitors
Zoom in on a specific region or group of stores
Tailor your report to focus on a particular zone, a group of competitors or a custom group of stores
- Identify differences in business performance on a more granular level for more granular actions
- Focus on that part of the business that matters most to you
- Define the custom group of stores according to your requirements
Dive deeper into your customer segments
Understand how different customer segments interact with your brand and with your competitors
- Identify differences in business performance for different customer segments
- Focus on that part of your customers that matters most to you
- Select from our standard set of different customer segments
Find It. Filter It. Share It.
Reports off the shelf available.
Filter your periods, competitors, store groups, customer segments.
Share your insights with one single click.
Instant insights, smarter decisions. Get started with Accurat today.
Gain immediate insights, or schedule a demo for solutions tailored to your unique business needs.
Three Solutions. Four deep dive levels. Numerous insights.
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