About the data we process
Accurat's solutions power your teams to make strategic and tactical decisions that improve decision making and drive ROI & revenues. To provide our insights we use different sources of data. Let's break down all there is to know about the data we use.
Active in 4 countries
Collected in realtime
Historical data since 2020
No hardware required
10 meter accuracy
+250.000 points-of-interest
+1.500 retail brands
+130.000 store locations
Data usage FAQ
Our pricing depends on the product, the package chosen, and the number of stores you want to analyze. We offer three distinct products—MarketMonitor, CampaignCompass, and TrafficTracer—each available in three different packages to fit your needs.
Accurat performs two distinct types of analysis.
- Historical data is used to identify: the visitor’s origin, the visitor’s profile, frequency and trajectory. It is also used to identify the visitor’s social class.
- Real-Time data is used to count the number of people at a certain POI (point of interest). This data has a delay of 48hours, given the calculations that have to be done on the incoming data.
Visits are reported on a daily basis, most metrics such as share of visits, penetration, etc. are added on a periodic basis (no penetration per day available).
Accurat performs two distinct types of analysis.
- Historical data is used to identify: the visitor’s origin, the visitor’s profile, frequency and trajectory. It is also used to identify the visitor’s social class.
- Real-Time data is used to count the number of people at a certain POI (point of interest). This data has a delay of 48hours, given the calculations that have to be done on the incoming data.
Visits are reported on a daily basis, most metrics such as share of visits, penetration, etc. are added on a periodic basis (no penetration per day available).
Data provided by Accurat has an accuracy of approximately 95%. Reporting is done for the entire Belgian, Dutch & German population, not only for users as tracked by our SDK. Therefore, we developed an algorithm that extrapolates the data for the entire population in a representative manner.
We clean data on row level (coordinate level):
Remove duplicates (sometimes the SDK sends the same coordinate twice to
our API).
Remove coordinates with low accuracy (less than 50 meters)
Remove invalid coordinates (eg. latitude and longitude equal to 0)
The data that Accurat processes is privacy-sensitive. That's why we adopt a privacy-first approach. We ensure maximum privacy & security for panel members through various efforts, such as a GDPR-focused consent flow that limits data tracking to users who opt in twice, referencing our SDK privacy policy. Accurat will only publish insights based on groups that are large enough, taking into account all internal and external regulations regarding GDPR.
Data is visualized through a variety of dashboards. Accurat provides access to personalized dashboards via a secure login on our website. Users can select shops individually or get a global overview of a brand's performance. Depending on the chosen options, users can access more or fewer dashboards. Detailed descriptions and all insights can be exported in various formats (PNG, PDF, CSV).
Yes! We offer discounts for long-term contracts, pre-payment, and multi-brand or multi-market agreements. If you're interested in a customized pricing plan, contact us to explore the best options for your business.
No, there is no limit on the number of users who can access our platform. We believe insights should be easily accessible across teams, so you can add as many users as needed without extra costs.
Accurat's approach is unique because we work with data not provided by our clients, unlike many of our competitors. Since we have our own data, our insights are plug & play. We have access to a larger panel, which enables us to also provide solutions for small stores. Moreover, results are updated on a daily basis, rather than monthly or through ad hoc reports.