About the data we process

Accurat’s data has an accuracy level of approximately 95%. Results are benchmarked and extrapolated to represent the wider populations.

We follow a privacy-first approach, using explicit opt-in consent and publishing insights only for sufficiently large groups in line with GDPR requirements.

We clean data at coordinate level by removing duplicate records, filtering coordinates that do not meet the required accuracy threshold for the specific use case, and excluding invalid coordinates such as records where latitude and longitude are both 0.

We provide data-driven intelligence through multiple channels: standardised reports with intuitive features, interactive filtering to explore results in more detail, and system integrations aligned with your existing workflows. Insights can easily be shared across teams. In addition, our Customer Success team is available to answer questions, support interpretation, and provide deep-dive analysis or consulting when needed.

We track hundreds of thousands of devices daily and always assess whether the sample is relevant and representative for the question being analysed.

Accurat combines historical behavioural analysis with near real-time monitoring. Historical data explains long-term visitor behaviour, including origin, profile, visit frequency and movement patterns. Real-time data counts visitors at a specific Point of Interest (POI) and is available with a 48-hour delay due to processing and validation.