TrafficTracer
Understand the potential of any location
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The digital traffic loop
Most traffic nowadays is captured via expensive hardware such as Lidar cameras or requires a permanent setup with traffic control loops built into the surface of a road. We have built the digital counterpart of this automated traffic loop, allowing us to register all types of passerby instantly and understand their customer behaviour.
Average Weekly Traffic
How busy is a location on an average week?
Understand the traffic in a street segment, expressed as a weekly traffic score. How is it distributed throughout an average week? Are you looking for consistent traffic during the week, or is a strong Saturday more important for your business?
- One key figure to compare
- Distribution per weekday
- Highly accurate numbers
Traffic Evolution
How has traffic evolved over time?
Evaluate how the traffic evolves over time. Are you looking for steady traffic year in, year out, or does the seasonality that some locations offer provide added value?
- Year on year comparison
- Evolution for last year
Popular hours & days
How is traffic distributed hourly & daily?
Do you prefer a busy morning and evening rush, or are you looking for foot traffic around midday? Understand the traffic throughout the days, neatly broken down by the hour.
- Understand busiest hours
- Discover differences across days
Nearly Neigbours
What brands are present near a location?
Who are your neighbors? Will they be driving relevant traffic? Do you prefer having your competitors close by, or do you prefer to keep your distance – quite literally?
- A visual overview
- Get the full picture
- Understand local context