Location potential for Expansion, Store Performance and Real Estate Teams
The success of a specific location depends on many factors. Where is the location situated? How many passersby pass daily? What are the busy hours? Understand existing or decide on future locations: opening or relocating a store, placing a billboard, or simply understanding the traffic evolution of a location.
Enter an address to uncover the potential of the location. Explore the area's potential and understand the context. Is it the ideal location, or should you keep searching?
- Understand & compare potential of any location
- Assess location potential for store decisions
- Measure cannibalization from new shops
- Show your retail park's value to tenants
- Choose the best location for a new billboard
- Evaluate the added value of city events and tourism
Discover the main features of TrafficTracer
Monitor how traffic evolves over time
Evaluate whether the traffic evolution suits your needs. Are you looking for steady traffic year in, year out, or does the seasonality that some locations offer provide added value?
- Track traffic per month/week/day or per hour
- Distribution per weekday
- Compare one key figure
Get more details on the traffic for your location
Discover busy hotspots in your area, and gain valuable insights in transport modes
- Learn how traffic is spread in your neighbourhood via our traffic heatmap
- Understand how people travel past your location, and in which direction
Catchment area & passerby origins
Understand your nearby market and who passes by. See how accessible your location is, who lives close, and where visitors come from — so you can measure your true potential.
- Catchment Insights: Who lives within walking or driving distance, and what defines them?
- Passerby Origins: Where do visitors come from, and how often do they return?
- Time & Distance: Break down reach by travel time and frequency.
Map the brands that are present near a location
Discover the neighboring stores and assess whether you want them close by, or distant – quite literally
- Get the full picture in one single view
- Evaluate the distance to closest stores
- Understand local context
Discover the traffic shared with other locations
Evaluate overlaps with your existing locations or competitors’ and assess potential cannibalization or added value to your network.
- Avoid cannibalisation
- Understand complementarity
Find It. Filter It. Share It.
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Instant Insights, Smarter Decisions. Get started with Accurat today.
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Three Solutions. Four deep dive levels. Numerous insights.
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