Accurat

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Tailored to your industry

We understand customer behaviour in many industries. Not only do we serve the retail sector, but also restaurants, media companies, real-estate professionals, governmental institutions, telecom providers and many more... Do you want to know about real world visitors, passersby and traffic? Then we can help you.

Smarter Market Insights and Location Decisions for Retailers

Retail is a constant competition. Our tools help you track trends, measure campaign impact, and make smarter location choices. Analyze pricing, product updates, and campaigns, and optimize using advanced algorithms. For expansion or relocation, our location analysis tool reveals the potential of any address.
Adapt, improve your efforts, and stay competitive.

Smarter Campaign Targeting for Media Companies

Maximize the impact of your campaigns with precise targeting. Our AI-powered platform analyzes over 50 parameters to generate tailored plans, compare strategies, and optimize results. From billboards to digital ads, we help you focus your efforts where they matter most—ensuring every campaign delivers maximum impact.

 

 

Smarter Location Insights for Real Estate Companies

The success of a location depends on understanding its potential. Analyze factors like foot traffic, peak hours, and regional context to make confident decisions. Enter any address to uncover opportunities, evaluate existing locations, or plan future ones. Showcase the value of your properties to tenants with data-driven insights that prove its impact.

 

 

Instant Insights, Smarter Decisions. 
Get started with Accurat today.

Gain immediate insights, or schedule a demo for solutions tailored to your unique business needs.

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Frequently asked questions

Hell yeah! Since we have a large backlog of historical data there's no need for sales, survey or any other form of data from your side. We can get started in no time!

Yes, we do!

You'll be able to explore a limited version of our insights tailored to your brand.

Accurat's approach is unique because we work with data not provided by our clients, unlike many of our competitors. Since we have our own data, our insights are plug & play. We have access to a larger panel, which enables us to also provide solutions for small stores. Moreover, results are updated on a daily basis, rather than monthly or through ad hoc reports.

The data that Accurat processes is privacy-sensitive. That's why we adopt a privacy-first approach. We ensure maximum privacy & security for panel members through various efforts, such as a GDPR-focused consent flow that limits data tracking to users who opt in twice, referencing our SDK privacy policy. Accurat will only publish insights based on groups that are large enough, taking into account all internal and external regulations regarding GDPR.

Data is visualized through a variety of dashboards. Accurat provides access to personalized dashboards via a secure login on our website. Users can select shops individually or get a global overview of a brand's performance. Depending on the chosen options, users can access more or fewer dashboards. Detailed descriptions and all insights can be exported in various formats (PNG, PDF, CSV).

We clean data on row level (coordinate level):
Remove duplicates (sometimes the SDK sends the same coordinate twice to
our API).
Remove coordinates with low accuracy (less than 50 meters)
Remove invalid coordinates (eg. latitude and longitude equal to 0)

Accurat has created an SDK (software development kit) that minimizes battery consumption (below 1%) yet captures sufficient data - closely following OS-specific restrictions & possibilities. Data collection (in a simplified summary) works as follows:

  • The consent flow requests proper permission (GDPR & location permission)
  • The tracking is activated to start collecting coordinates every 2 mins or whenever the user makes a stop (a visit) - even without network connection (4G/wifi)
  • We collect fused location data: the best possible coordinate the operating system can provide, whether collected via cell tower, gps antenna, wifi or bluetooth.
  • To optimize for low battery consumption, we use additional methods to stop collecting data when stationary but will restart collection when the users move again.
  • All coordinates are stored on the device - even when there is no network connection.
    Locally stored data is sent to our cloud environment over an SSL-encrypted connection every 3 to 24 hours. - We limit network connections (4g) as 1) the operating system limits usage when in background and 2) it consumes less energy
    The local bucket is emptied and new coordinates can be stored locally again.