Accurat

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Tailored to your industry

We understand customer behaviour in many industries. Not only do we serve the retail sector, but also restaurants, media companies, real-estate professionals, governmental institutions, telecom providers and many more... Do you want to know about real world visitors and traffic? Then we can help you.

Smarter market insights and location decisions for retailers

Retail is a constant competition. Our tools help you track trends, measure campaign impact, and make smarter location choices. Analyze pricing, product updates, and campaigns, and optimize using advanced algorithms. For expansion or relocation, our location analysis tool reveals the potential of any address.
Adapt, improve your efforts, and stay competitive.

Smarter campaign targeting for media companies

Ensure every campaign reaches the right audience and drives real-world results. Our AI-powered platform measures impact, drive-to-store effectiveness, and audience selectivity, helping you refine strategies and optimize performance. Whether it’s billboards, digital ads, or multi-channel campaigns, we provide the insights needed to focus your efforts where they matter most—turning data into measurable success.

 

 

Smarter user engagement for app owners

Understand how your users move, interact and respond in the real world. Accurat’s SDK and API turn location signals into actionable app intelligence — helping you trigger smarter notifications, build richer user profiles and measure real-world impact. Whether personalising content, improving targeting or proving in-app effectiveness, we provide the insights needed to grow engagement and value.

 

 

Frequently asked questions

The data that Accurat processes is privacy-sensitive. That's why we adopt a privacy-first approach. We ensure maximum privacy & security for panel members through various efforts, such as a GDPR-focused consent flow that limits data tracking to users who opt in twice, referencing our SDK privacy policy. Accurat will only publish insights based on groups that are large enough, taking into account all internal and external regulations regarding GDPR.

We clean data on row level (coordinate level):
Remove duplicates (sometimes the SDK sends the same coordinate twice to
our API).
Remove coordinates with low accuracy (less than 50 meters)
Remove invalid coordinates (eg. latitude and longitude equal to 0)

Accurat's approach is unique because we work with data not provided by our clients, unlike many of our competitors. Since we have our own data, our insights are plug & play. We have access to a larger panel, which enables us to also provide solutions for small stores. Moreover, results are updated on a daily basis, rather than monthly or through ad hoc reports.