Accurat

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Tailored to your industry

We understand customer behaviour in many industries. Not only do we serve the retail sector, but also restaurants, media companies, real-estate professionals, governmental institutions, telecom providers and many more... Do you want to know about real world visitors, passersby and traffic? Then we can help you.

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Supermarkets

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DIY

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Restaurants

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Automotive

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Media

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Home & furniture

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Garden centers

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Pet shops

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Electronics

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Sport stores

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Telecom

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FMCG / CPG

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Fashion & shoes

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Beauty & care

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Malls & retail parks

We understand customer behaviour

Our different solutions shed a light on customer behaviour metrics in different industries and allow benchmarking between physical locations to create a market overview. We offer solutions that report actual visits to business locations: your locations, or those of competitors.

Customers can also be segmented by the behaviour we find far away from your business locations. We offer a form of market research that uses a very large panel and that measures actual behaviour.

Visitors vs. Passersby

We also offer solutions that report passerby count at the street level at business locations. This again can be used to compare your own business locations, those of your competitors, or even scope out new locations for expansion purposes. This is again paired with customer insights of the people who pass by the locations, to truly evaluate the potential of a business location.

Our Key Metrics

Some metrics we specialize in that might be relevant to your industry are: Total visits, visit share (of the market), share of minutes, loyalty type distribution, dwell time, visit transfers, busiest hours & days, service area. Evolution of these metrics can be tracked over time and analyzed on different levels of granularity.

 

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Frequently asked questions

Hell yeah! Since we have a large backlog of historical data there's no need for sales, survey or any other form of data from your side. We can get started in no time!

Yes, we do!

You'll be able to explore a limited version of our insights tailored to your brand.

Accurat's approach is unique because we work with data not provided by our clients, unlike many of our competitors. Since we have our own data, our insights are plug & play. We have access to a larger panel, which enables us to also provide solutions for small stores. Moreover, results are updated on a daily basis, rather than monthly or through ad hoc reports.

The data that Accurat processes is privacy-sensitive. That's why we adopt a privacy-first approach. We ensure maximum privacy & security for panel members through various efforts, such as a GDPR-focused consent flow that limits data tracking to users who opt in twice, referencing our SDK privacy policy. Accurat will only publish insights based on groups that are large enough, taking into account all internal and external regulations regarding GDPR.

Data is visualized through a variety of dashboards. Accurat provides access to personalized dashboards via a secure login on our website. Users can select shops individually or get a global overview of a brand's performance. Depending on the chosen options, users can access more or fewer dashboards. Detailed descriptions and all insights can be exported in various formats (PNG, PDF, CSV).

We clean data on row level (coordinate level):
Remove duplicates (sometimes the SDK sends the same coordinate twice to
our API).
Remove coordinates with low accuracy (less than 50 meters)
Remove invalid coordinates (eg. latitude and longitude equal to 0)

Accurat has created an SDK (software development kit) that minimizes battery consumption (below 1%) yet captures sufficient data - closely following OS-specific restrictions & possibilities. Data collection (in a simplified summary) works as follows:

  • The consent flow requests proper permission (GDPR & location permission)
  • The tracking is activated to start collecting coordinates every 2 mins or whenever the user makes a stop (a visit) - even without network connection (4G/wifi)
  • We collect fused location data: the best possible coordinate the operating system can provide, whether collected via cell tower, gps antenna, wifi or bluetooth.
  • To optimize for low battery consumption, we use additional methods to stop collecting data when stationary but will restart collection when the users move again.
  • All coordinates are stored on the device - even when there is no network connection.
    Locally stored data is sent to our cloud environment over an SSL-encrypted connection every 3 to 24 hours. - We limit network connections (4g) as 1) the operating system limits usage when in background and 2) it consumes less energy
    The local bucket is emptied and new coordinates can be stored locally again.