Real-world intelligence, built on trust
Accurat turns real-world behavioural data into market intelligence for retailers, media companies and other organisations across Europe. Protecting privacy and securing data are fundamental to how we collect, process and deliver those insights.
Our technology, processes and governance are designed to protect individuals, safeguard customer data and meet the security and privacy standards expected by leading organisations.
GDPR compliance
Accurat applies privacy by design and by default across how we collect, process and use data. Our approach is built around core GDPR principles such as data minimisation, purpose limitation, transparency, security and responsible data governance.
These principles help us deliver meaningful behavioural market intelligence while protecting consumer privacy throughout the data lifecycle.
IAB Europe TCF participation
Accurat participates in the IAB Europe Transparency & Consent Framework (TCF), supporting transparent consent and user choice across the digital advertising ecosystem.
As a registered Consent Management Platform (CMP), Accurat follows the applicable TCF policies and specifications to help ensure consent and privacy preferences are captured and communicated consistently.
Accurat CMP ID: 1252
Independent Data Protection Oversight
Accurat has appointed Deloitte as its external Data Protection Officer (DPO).
The DPO provides independent oversight of our privacy and data protection practices, supports GDPR compliance and advises on data protection risks, policies and processes.
This independent role helps ensure that privacy remains embedded in how Accurat operates and develops its products.
Building Towards ISO 27001
Accurat is currently implementing an Information Security Management System aligned with ISO/IEC 27001, the internationally recognised standard for information security management.
This includes strengthening our controls across risk management, access, infrastructure, suppliers and business continuity with the goal of creating a structured and continuously improving security framework.
Privacy & Security by Design
Built around GDPR principles and ISO 27001 practices.
Access to systems and data is restricted based on role, responsibility and business need.
Data is protected using appropriate encryption and secure protocols in transit and at rest.
We process only the data needed to deliver our services, products and market insights.
Clear processes help us detect, assess and respond quickly to potential security incidents.
Policies & legal documentation
Transparency is an important part of how we approach privacy, security and data governance. Our key policies explain how Accurat handles data, uses cookies and governs the use of our services.