Campaign aid for Marketing, Media and Communications Teams
Retail is a constant challenge to convince consumers to choose you. As a brand, you influence consumer choice every day through various efforts. Your competitors are also taking action. A loyalty campaign, a sharp promotion, leaflet distribution, or a (D)OOH campaign—everything influences behavior.
Measure the impact of campaign efforts—yours or your competitors'. Both nationally and for specific target groups or store segments.
- Analyze a campaign's market impact
- Measure your folders' drive-to-store effect
- Identify the best folder design through A/B testing
- Assess the impact of a (digital) OOH billboard campaign
- Optimize & plan your door-to-door distribution
- Maximize OOH impact by selecting the best billboards
Discover the main features of CampaignCompass
Understand the general impact of a campaign
Track the changes in visits during the campaign period for your brand and competitors. Understand how your campaign aided in growing your visit share.
- Compare results with the period before the campaign or the same period last year
- Track from which competitors you won visits, or whom you lost visitors to
- Track the effect of a campaign on loyalty.
Evaluate the 'drive-to-store' impact of a campaign.
Compare consumers who have seen the campaign with those who didn't, in order to evaluate the effect on visits caused by the campaign.
- Evaluate the impact of folders, (D)OOH and events
- Track incremental impact weekly
- Set goals for your campaign like limiting the budget, increasing the impact with certain audiences or supporting a certain group of stores.
Evaluate and learn from the performance of different campaigns
Benchmark 2 or more campaigns on different KPI's. Compare different types of campaigns
- Compare with competitors
- Perform an A/B test
- Evaluate results against industry averages
Dive deeper into your customer segments
Understand how different customer segments react to your campaign and to those of your competitors
- Identify differences in campaign performance for different customer segments
- Focus on that part of your customers that matters most to you
- Select from our standard set of different customer segments
Maximize the impact of your campaign through better targetting
Target your campaigns to those consumers and in those regions where it will have the most impact
- Generate a smart AI plan based on over 50 parameters
- Compare 2 or more plans with each other
- Maximize impact for folders, billboards and digital
Find It. Filter It. Share It.
Reports off the shelf available.
Filter your periods, competitors, store groups, customer segments.
Share your insights with one single click.
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Gain immediate insights, or schedule a demo for solutions tailored to your unique business needs.
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