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Drugstores are gaining visit share from the traditional supermarket in Germany
In the German food & drug market, visits are shifting from supermarket to drugstore. Two...
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Accurat Blog
In our blog posts you will find the best location intelligence insights and actionable tips and tricks for specific problems you face in your industry.
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How retailers can identify growth opportunities and choose the right commercial actions
Accurat’s Actionability Matrix helps retailers understand where they are gaining or losing market position, whether...
How media companies can improve campaign measurement with location intelligence
By combining privacy-first location intelligence, AI and robust attribution methodologies, we help media owners transform...
German DIY retail in spring 2026: OBI gains visitor share while Bauhaus loses ground
Accurat analysed DIY and garden retailer visits between February and April 2026 and compared them...
How to measure campaign impact beyond impressions and delivery metrics
Campaign reporting often explains exposure, but not response. Location intelligence adds behavioural evidence by showing...
How Accurat measures real-world consumer behaviour using mobility data
Retail performance is often measured through internal sales figures, loyalty programmes and surveys, but these...
Dutch grocery retail in 2026: how rising oil prices affected visits to Lidl and Albert Heijn
After publishing our German analysis — later picked up by Handelsblatt — similar behavioural signals...
German grocery retail in 2026: how rising oil prices shifted visits towards discounters
Following the recent rise in oil and gas prices after the conflict involving Iran, German...
How carnival affected supermarket visits in North Rhine-Westphalia in 2026
Using Accurat’s AI-powered mobility intelligence, we analysed supermarket visits in NRW during the four weeks...