Why campaign impact needs more than delivery metrics
Campaign reporting often explains exposure, but not response. Location intelligence adds behavioural evidence by showing...
Open menu
Accurat Blog
In our blog posts you will find the best location intelligence insights and actionable tips and tricks for specific problems you face in your industry.
All categories
accurat
retail
media
How we measure real-world consumer behaviour
Retail performance is often measured through internal sales figures, loyalty programmes and surveys, but these...
Lidl gains ground while Albert Heijn loses momentum as oil prices affect Dutch grocery retail
After publishing our German analysis — later picked up by Handelsblatt — similar behavioural signals...
Rising oil prices trigger first shifts towards discounters in German grocery retail
Following the recent rise in oil and gas prices after the conflict involving Iran, German...
Carnival redistributes supermarket visits in NRW
Using Accurat’s AI-powered mobility intelligence, we analysed supermarket visits in NRW during the four weeks...
Fast food in Belgium: local heroes gain ground, while global chains gain momentum among loyal consumers
Fast food remains a deeply embedded part of Belgian consumption habits. Between 2024 and 2025,...
Fast food in the Netherlands: how fast food lovers reshape the competitive picture
Using Accurat’s AI-powered market research, we analysed fast food visits in the Netherlands shortly after...
Fashion during the festive season in the Netherlands: expanding challengers gain ground in a competitive Christmas market
The festive season remains one of the most decisive periods for fashion retailers. Between 17...
Fashion during the festive season in Belgium: expansion-driven challengers gain ground in a competitive Christmas market
The festive season remains one of the most decisive periods for fashion retailers....