Accurat Blog

In our blog posts you will find the best location intelligence insights and actionable tips and tricks for specific problems you face in your industry.

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Accurat and YouGov Shopper partner to bring greater geographic depth to retail insights

New partnership combines Accurat's mobility intelligence with YouGov Shopper's rich purchase, retailer and loyalty insights...

retail

From store visits to action: Accurat's four-step approach for retailers

Every Accurat retail report follows the same path: know where you stand, understand why it...

retail

Value fashion wins back to school 2026 in Germany

With energy prices pushing household budgets, German families shifted their back-to-school clothing visits towards value...

retail

How retailers can identify growth opportunities and choose the right commercial actions

Accurat’s Actionability Matrix helps retailers understand where they are gaining or losing market position, whether...

media

How media companies can improve campaign measurement with location intelligence

By combining privacy-first location intelligence, AI and robust attribution methodologies, we help media owners transform...

retail

German DIY retail in spring 2026: OBI gains visitor share while Bauhaus loses ground

Accurat analysed DIY and garden retailer visits between February and April 2026 and compared them...

accurat

How to measure campaign impact beyond impressions and delivery metrics

Campaign reporting often explains exposure, but not response. Location intelligence adds behavioural evidence by showing...

accurat

How Accurat measures real-world consumer behaviour using mobility data

Retail performance is often measured through internal sales figures, loyalty programmes and surveys, but these...

retail

Dutch grocery retail in 2026: how rising oil prices affected visits to Lidl and Albert Heijn

After publishing our German analysis — later picked up by Handelsblatt — similar behavioural signals...