Accurat

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AI-powered media measurement

Accurat helps media owners, agencies and advertisers understand, optimise and prove media impact by connecting campaign exposure with real-world consumer behaviour — from reach measurement and attribution to audience insights and behavioural targeting.

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Helping these market leaders make the right decisions

Why real-world data matters

Accurat transforms billions of anonymous location signals into actionable insights for smarter media decisions.

With this data, you can measure true reach, prove drive-to-store impact, and target audiences based on real behaviour—including activating behavioural lookalikes in digital media.

Real-world insights give you the precision and confidence to optimise networks, campaigns and customer understanding where it matters most.

Three Solutions. True reach. Real impact. Precise targeting.

AI-powered media insights

(D)OOH reach

Don't model - Measure the true reach of your (D)OOH

Campaign attribution

Measure the true, real-world effect of your offline campaigns

Audience selectivity & targeting

Reach the right people at the right moment

Where reached people live Selectivity per billboard Measured reach and impressions Drive-to-store effect Extensive audience options Incremental campaign uplift

A versatile platform for all your needs

Explore our platform tailored for your specific needs. Select a use case, request a demo, and see how we can streamline and enhance your operations.

Why leading companies choose Accurat

Always-on

Access insights instantly, track campaign results continuously, compare performance in real time, and optimise media while your campaign is still active.

Quality, not generic data

Rely on superior data quality, refined POI accuracy, advanced algorithms, and robust behavioural panels to power precise audience and reach insights.

Measured, not modelled

Measure real exposure, outperform models, replace assumptions, and reveal true (D)OOH impact with high-quality behavioural location data.

Behaviour, not surveys

Detect actual campaign viewers, avoid survey bias, understand real audience journeys, and validate attention using precise movement patterns.

What our customers say

  1. Quick access to reliable data is crucial. That's why Accurat has quickly secured a firm place among the analytical solutions we use to support our strategic decisions.
    Roel DekelverRoel Dekelver Director of Communication and Stakeholder Management at Delhaize Belgium
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Ready to reach smarter?

Whether you want to measure impact, prove reach, or target the right audiences — Accurat helps you make better media decisions based on real-world behaviour. Let’s explore how our solutions can strengthen your (D)OOH or digital media strategy.

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Frequently asked questions

We follow a privacy-first approach, using explicit opt-in consent and publishing insights only for sufficiently large groups in line with GDPR requirements.

We track hundreds of thousands of devices daily and always assess whether the sample is relevant and representative for the question being analysed.

Accurat’s data has an accuracy level of approximately 95%. Results are benchmarked and extrapolated to represent the wider populations.

Accurat uses location data combined with billboard positioning and movement behaviour to estimate the probability that a person has seen a billboard. By analysing factors such as direction of travel, speed, time of day and viewing angle, we calculate exposure likelihood using validated parameters.

Based on location data and campaign placement data, we identify users who were likely exposed to a campaign and those who were not. This allows us to compare an exposed group with a control group and attribute additional visits to campaign impact.

Accurat currently operates in Belgium, the Netherlands, Germany and France, with ongoing expansion across Europe to support international clients and broader market coverage.

Accurat measures whether campaigns lead to additional store visits by analysing behavioural differences between exposed and non-exposed audiences. This helps quantify real drive-to-store impact and understand which campaigns, regions or channels generate measurable behavioural uplift.

By analysing anonymized movement patterns, Accurat helps organisations understand where audiences come from, how they move between locations and which places they visit over time. These insights help retailers and media companies better understand catchment areas, mobility patterns and real-world audience behaviour.

Recent Publications
How retailers can identify growth opportunities and choose the right commercial actions

Jul 14, 2026 • Bart PuttemanHow retailers can identify growth opportunities and choose the right commercial actions

How media companies can improve campaign measurement with location intelligence

Jul 01, 2026 • Bart PuttemanHow media companies can improve campaign measurement with location intelligence

German DIY retail in spring 2026: OBI gains visitor share while Bauhaus loses ground

May 06, 2026 • Bart PuttemanGerman DIY retail in spring 2026: OBI gains visitor share while Bauhaus loses ground