AI-powered media insights 🚀

We follow a privacy-first approach, using explicit opt-in consent and publishing insights only for sufficiently large groups in line with GDPR requirements.

We track hundreds of thousands of devices daily and always assess whether the sample is relevant and representative for the question being analysed.

Accurat’s data has an accuracy level of approximately 95%. Results are benchmarked and extrapolated to represent the wider populations.

Accurat uses location data combined with billboard positioning and movement behaviour to estimate the probability that a person has seen a billboard. By analysing factors such as direction of travel, speed, time of day and viewing angle, we calculate exposure likelihood using validated parameters.

Based on location data and campaign placement data, we identify users who were likely exposed to a campaign and those who were not. This allows us to compare an exposed group with a control group and attribute additional visits to campaign impact.

Accurat currently operates in Belgium, the Netherlands, Germany and France, with ongoing expansion across Europe to support international clients and broader market coverage.

Accurat measures whether campaigns lead to additional store visits by analysing behavioural differences between exposed and non-exposed audiences. This helps quantify real drive-to-store impact and understand which campaigns, regions or channels generate measurable behavioural uplift.

By analysing anonymized movement patterns, Accurat helps organisations understand where audiences come from, how they move between locations and which places they visit over time. These insights help retailers and media companies better understand catchment areas, mobility patterns and real-world audience behaviour.