Finally understand the real drive-to-store impact of your (D)OOH and door-to-door campaigns.
Accurat measures the incremental effect of your offline media. By comparing exposed and control groups, we isolate the uplift that can be attributed solely to your campaign — not seasonality, external factors or coincidence.
- Measure drive-to-store effect
- Understand whether your campaign generated incremental visits
- Key metrics: contacts, impressions, OTS, lift
- No estimates — insights based on real-world location data
- Benchmark results over time and versus sector averages
- Track your cost metrics across campaigns
Discover the main features of Campaign Attribution
Understand true (D)OOH reach
Know how many people you reached and where they live. Combine reach with impressions to assess the real-world exposure delivered by your campaign.
- One clear reach number
- Network visualisation
- Combine measured impressions → OTS
- Heatmaps showing where your audience comes from
Calculate the drive-to-store effect
Identify which uplift in store visits is driven by your campaign. Control–exposed comparison ensures the lift is causal and not influenced by other factors.
- Insights into control & exposed groups
- Works for (D)OOH and door-to-door
- Measured incremental lift
- Validation of true campaign impact
Track competitive strength
Internal metrics only tell part of the story. Understand your campaign’s effect in context: are you gaining versus competitors, or is the entire market up?
- Track share of visits in the market (supermarkets, DIY, garden, pet, fast food & QSR…)
- See which competitors win or lose during the campaign period
- Understand whether you attract loyal customers or occasional shoppers
Know your audience: who did you convert?
Reveal which audiences you impacted and whether your targeting strategy worked. Understand who you reached — and who actually converted.
- Audience selectivity measurement
- Verify if you reached your target audience across the full customer journey
- Insights to optimise future targeting and campaign strategy
Benchmark performance
Put your campaign in perspective. Compare performance over time, across networks, industries or advertisers to extract learnings and improve continuously.
- Benchmark campaign lifts vs. market, network or industry averages
- Compare with historical campaigns or across advertisers
- Understand differences in key metrics: lift, reach, OTS, ROAS
Ready to reach smarter?
Whether you want to measure impact, prove reach, or target the right audiences — Accurat helps you make better media decisions based on real-world behaviour. Let’s explore how our solutions can strengthen your (D)OOH or digital media strategy.
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