Know exactly how many people your OOH network truly reaches — based on real-world movement, not assumptions.
Stop relying on modelled estimates. With Accurat, you understand the actual reach, impressions and audience characteristics of your (D)OOH inventory through precise, privacy-safe location intelligence.
- Measured contacts & impressions — not modelled
- Gain insights into where reached people live
- Determine impressions & opportunity-to-see
- See at a glance how your network is built
- Understand the audiences you attract
- Benchmark results over time and versus sector averages
Discover the main features of (D)OOH Reach
Understand your reach
Know exactly how many people you reached and use this for better valuation of your network. Validate delivery versus your estimates and benchmark performance.
- Measured reach
- Measured impressions
- Benchmark different networks against each other
Understand where your reached people live
Get a clear geographical representation of the audiences you reach. Validate whether your footprint matches expectations and uncover local vs. national reach dynamics.
- Passers-by heatmap
- Network visualisation
- Identify the nature of your network: local vs. national reach
- See which municipalities are most impacted
Know your audience
Reveal the types of audiences your network actually reaches. Validate targeting performance and discover opportunities to optimise future campaigns.
- Audience selectivity measurement
- Verification of whether target audiences were actually reached along the customer journey
- Insights to optimise targeting for future campaigns
Benchmark performance
Compare results across campaigns, networks, advertisers or categories. Understand what drives success and continuously improve your network strategy.
- Benchmark campaign lifts to market or industry averages
- Compare with previous campaigns, similar networks or category peers
- Understand differences in key metrics: lift, reach, OTS, ROAS
Ready to reach smarter?
Whether you want to measure impact, prove reach, or target the right audiences — Accurat helps you make better media decisions based on real-world behaviour. Let’s explore how our solutions can strengthen your (D)OOH or digital media strategy.
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Three Solutions. True reach. Real impact. Precise targeting.
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