We help you gain a clearer picture with actionable real-world insights
We're on a mission to change the way how decision making is done, providing invaluable data & insights for both strategic business & consumer insights, store management & expansion units as well as tactical marketing & media teams.
About us
Accurat was founded in 2018 in Belgium. It’s a location intelligence company for retailers, active in BeNeLux and Germany. We provide a comprehensive market overview and actionable insights for our customers through an easy-to-use online dashboard. By analysing real-world consumer behaviour and combining location data on your business, customers, and competitors, we empower you to make informed decisions.
Our clients include retail, media and real estate brands including Ahold group, Lidl, Aldi, Albert Heijn, Aveve, Tom & Co, Brico and Hubo. Clients can also monitor market trends, assess the impact of their campaigns, and gain insights into the effectiveness of both their own and their competitors' efforts over time.
We believe good decision making is based on solid and complete data. Whereas most companies today can already rely on solid internal data, it’s harder to understand what their customers are doing beyond their brand. This is where Accurat excels.
17.2 Billion
Processed coordinates in 2022
8.9 Billion
Interactions coordinates in 2022
Our mission and vision
Accurat is a location intelligence startup, providing actionable insights to retail brands including Ahold group, Lidl and Aldi as well as for media companies such as Clear Channel.
Philosophy and data challenges
We believe good decision making is based on solid and complete data. Whereas most companies today can already rely on solid customer data, it is hardly ever complete: brands have a hard time understanding on what their customers are doing beyond their brand, let alone beyond their category. In comes real-world behaviour understanding.
Challenges in Current Practices and our solution
Current practices to support decision making have multiple shortcomings. Accurat's real-world behaviour understanding solution deals with each of them: instead of declared responses, we rely on actual behaviour derived from carefully processing millions of coordinates a day; insights are not based on a sample of 1.000 respondents but based on 1 million+ users in the Benelux & Germany (and growing); in contrast with only national or regional insights, Accurat allows a deep dive on specific audiences, regions or even local situations; compared to a static picture delivered after weeks at best, we provide insights on a near-realtime basis.
Added Value and Actionability
On top of that, most data available today lacks actionability: you know your most fierce competitors as revealed by a market research survey, but you lack the actionability to target exactly those customers visiting your biggest opponent. With Accurat we bridge the gap between insights & actions by making sure you can improve and evaluate your door-to-door and your (digital) out of home planning targeting the most relevant audiences.