Answers to Your Questions: Explore Our FAQ Page for Clarity and Information

Accurat works with independent data sources rather than relying on client-provided data. This makes our insights ready to use immediately, with daily updates and reliable coverage for both large networks and smaller stores

Accurat combines historical behavioural analysis with near real-time monitoring. Historical data explains long-term visitor behaviour, including origin, profile, visit frequency and movement patterns. Real-time data counts visitors at a specific Point of Interest (POI) and is available with a 48-hour delay due to processing and validation.

Accurat currently operates in Belgium, the Netherlands, Germany and France, with ongoing expansion across Europe to support international clients and broader market coverage.

Location intelligence makes it possible to compare retailers based on real-world visitation behaviour. Accurat measures share of visits, loyalty and visit transfer between competitors using anonymized location data, helping retailers understand how their market position evolves over time.

Accurat measures whether campaigns lead to additional store visits by analysing behavioural differences between exposed and non-exposed audiences. This helps quantify real drive-to-store impact and understand which campaigns, regions or channels generate measurable behavioural uplift.

By analysing anonymized movement patterns, Accurat helps organisations understand where audiences come from, how they move between locations and which places they visit over time. These insights help retailers and media companies better understand catchment areas, mobility patterns and real-world audience behaviour.

Location intelligence combines real-world movement, geographic context and behavioral data to explain how people interact with places. It helps make sense of where visits happen, how locations relate to one another, and how patterns evolve across brands, retail environments and media exposure. By turning location signals into structured insight, it creates a clearer understanding of consumer behaviour across markets.

We follow a privacy-first approach, using explicit opt-in consent and publishing insights only for sufficiently large groups in line with GDPR requirements.

Accurat uses a two-step opt-in model designed around privacy by default. Users first provide GDPR-compliant consent through a dedicated consent flow. Background location access is then required to enable advanced analytics such as visit frequency, campaign impact and mobility insights.

Very little. Accurat delivers ready-to-use insights and dashboards, supported by Customer Success guidance where needed.

Insights support concrete decisions, such as adjusting promotions, refining campaigns or understanding competitive shifts.

We track hundreds of thousands of devices daily and always assess whether the sample is relevant and representative for the question being analysed.

We provide data-driven intelligence through multiple channels: standardised reports with intuitive features, interactive filtering to explore results in more detail, and system integrations aligned with your existing workflows. Insights can easily be shared across teams. In addition, our Customer Success team is available to answer questions, support interpretation, and provide deep-dive analysis or consulting when needed.

We clean data at coordinate level by removing duplicate records, filtering coordinates that do not meet the required accuracy threshold for the specific use case, and excluding invalid coordinates such as records where latitude and longitude are both 0.

Accurat uses location data combined with billboard positioning and movement behaviour to estimate the probability that a person has seen a billboard. By analysing factors such as direction of travel, speed, time of day and viewing angle, we calculate exposure likelihood using validated parameters.

Based on location data and campaign placement data, we identify users who were likely exposed to a campaign and those who were not. This allows us to compare an exposed group with a control group and attribute additional visits to campaign impact.

Location triggers work through geofencing: a virtual perimeter is defined around a physical location, such as a store. When a smartphone enters or leaves that zone, a predefined action can be triggered automatically, such as sending a notification.

Accurat’s data has an accuracy level of approximately 95%. Results are benchmarked and extrapolated to represent the wider populations.

Our SDK is designed for fast and straightforward integration. Your team receives all required documentation and credentials, with technical support available throughout testing and implementation.

No. There is no limit to the number of users who can access the platform, and additional users can be added at no extra cost.

Pricing depends on the product selected, the number of Points of Interest (POI), and on the level of insight required.

Yes. Discounts are available for long-term contracts, prepayment, and multi-brand or multi-market agreements.

Yes. A limited version of our insights can be made available so you can explore how Accurat works for your brand.