Accurat

Open menu

How does it work?

Every day, Accurat collects millions of real-time location data points from hundreds of thousands of consenting users. By cross-referencing these data points with Points of Interest—your business locations as well as those of your competitors—we provide a clear view of real, unbiased customer behavior. Thanks to our large sample sizes, continuous updates, and precise analytics, our solutions are often called “Market Research on Steroids.”

How We Gather Our Data

We collect anonymized, GDPR-proof location data via partner apps, providing a daily-updated view of where and how often people move.

  • Strict privacy measures protect user anonymity
  • Diverse partner network ensures robust data inputs
  • Continuous updates offer timely market insights

How We Process It Into Insights

We use AI and machine learning to transform passively measured location data into actionable consumer behavior insights, uncovering the patterns and preferences that drive retail success.

  • Advanced analytics reveal deeper consumer trends
  • Comparisons show how you perform against competitors
  • Actionable outputs fuel data-driven decisions

How You Access Our Insights

We provide data-driven intelligence through multiple channels.

  • Standardized reports with intuitive features—find exactly what you need
  • Filter it to dig deeper, and share insights across teams
  • System integrations aligned with your existing workflows for a smooth, connected experience

How Our Experts Support You

Our customer success team is here to answer questions and can also be hired for deep-dive analysis and consulting.

  • Guidance from data analysts and customer success managers
  • Tailored research for more nuanced insights
  • Consulting options to address your unique challengese

From shopper coordinate to retail insight

 

Instant insights, smarter decisions. 
Get started with Accurat today.

Gain immediate insights, or schedule a demo for solutions tailored to your unique business needs.

Book a demoContact
Frequently asked questions

Yes, we do!

You'll be able to explore a limited version of our insights tailored to your brand.

Hell yeah! Since we have a large backlog of historical data there's no need for sales, survey or any other form of data from your side. We can get started in no time!

Accurat has created an SDK (software development kit) that minimizes battery consumption (below 1%) yet captures sufficient data - closely following OS-specific restrictions & possibilities. Data collection (in a simplified summary) works as follows:

  • The consent flow requests proper permission (GDPR & location permission)
  • The tracking is activated to start collecting coordinates every 2 mins or whenever the user makes a stop (a visit) - even without network connection (4G/wifi)
  • We collect fused location data: the best possible coordinate the operating system can provide, whether collected via cell tower, gps antenna, wifi or bluetooth.
  • To optimize for low battery consumption, we use additional methods to stop collecting data when stationary but will restart collection when the users move again.
  • All coordinates are stored on the device - even when there is no network connection.
    Locally stored data is sent to our cloud environment over an SSL-encrypted connection every 3 to 24 hours. - We limit network connections (4g) as 1) the operating system limits usage when in background and 2) it consumes less energy
    The local bucket is emptied and new coordinates can be stored locally again.

We clean data on row level (coordinate level):
Remove duplicates (sometimes the SDK sends the same coordinate twice to
our API).
Remove coordinates with low accuracy (less than 50 meters)
Remove invalid coordinates (eg. latitude and longitude equal to 0)

Accurat's approach is unique because we work with data not provided by our clients, unlike many of our competitors. Since we have our own data, our insights are plug & play. We have access to a larger panel, which enables us to also provide solutions for small stores. Moreover, results are updated on a daily basis, rather than monthly or through ad hoc reports.

Data is visualized through a variety of dashboards. Accurat provides access to personalized dashboards via a secure login on our website. Users can select shops individually or get a global overview of a brand's performance. Depending on the chosen options, users can access more or fewer dashboards. Detailed descriptions and all insights can be exported in various formats (PNG, PDF, CSV).

The data that Accurat processes is privacy-sensitive. That's why we adopt a privacy-first approach. We ensure maximum privacy & security for panel members through various efforts, such as a GDPR-focused consent flow that limits data tracking to users who opt in twice, referencing our SDK privacy policy. Accurat will only publish insights based on groups that are large enough, taking into account all internal and external regulations regarding GDPR.