Accurat

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How does it work?

Every day, Accurat collects millions of real-time data points from hundreds of thousands of users who agree to share their location data. We then cross-reference this data with Points Of Interest, such as your business locations and those of competitors. This process gives us information on real, unbiased customer behaviour that we report back to you in easy-to-use dashboards. Due to our large sample sizes, real-time reporting and high accuracy, our insights have been unofficially dubbed "Market Research on Steroids".

From shopper coordinate to retail insight

 

We offer dashboards

Data is visualized through various dashboards, allowing users to gain a comprehensive overview of a brand’s performance and potential.

  • Personalized dashboards through a secure login
  • Our data has an accuracy of approximately 95%
  • All insights can be exported in PNG, PDF, or CSV format

Market research on steroids and in real-time

Instead of asking thousands of people, we measure millions of data points, allowing us to be lightning-fast and more accurate.

  • No more waiting months for market research results
  • Gain insights into your competitors’ data as well
  • Data on both the Belgian, Dutch, and German populations

Get started immediately with representative data

We process millions of data points into complex algorithms that provide supermarkets and other retailers with immediate insights into real customer behavior.

  • Machine learning
  • Huge backlog of historical data instantly available
  • We guarantee maximum privacy and security

Extensive filtering options

And more...

Instant insights, smarter decisions. 
Get started with Accurat today.

Start for free to gain immediate insights, or schedule a demo for solutions tailored to your unique business needs.

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Frequently asked questions

Yes, we do!

You'll be able to explore a limited version of our insights tailored to your brand.

Hell yeah! Since we have a large backlog of historical data there's no need for sales, survey or any other form of data from your side. We can get started in no time!

Accurat has created an SDK (software development kit) that minimizes battery consumption (below 1%) yet captures sufficient data - closely following OS-specific restrictions & possibilities. Data collection (in a simplified summary) works as follows:

  • The consent flow requests proper permission (GDPR & location permission)
  • The tracking is activated to start collecting coordinates every 2 mins or whenever the user makes a stop (a visit) - even without network connection (4G/wifi)
  • We collect fused location data: the best possible coordinate the operating system can provide, whether collected via cell tower, gps antenna, wifi or bluetooth.
  • To optimize for low battery consumption, we use additional methods to stop collecting data when stationary but will restart collection when the users move again.
  • All coordinates are stored on the device - even when there is no network connection.
    Locally stored data is sent to our cloud environment over an SSL-encrypted connection every 3 to 24 hours. - We limit network connections (4g) as 1) the operating system limits usage when in background and 2) it consumes less energy
    The local bucket is emptied and new coordinates can be stored locally again.

We clean data on row level (coordinate level):
Remove duplicates (sometimes the SDK sends the same coordinate twice to
our API).
Remove coordinates with low accuracy (less than 50 meters)
Remove invalid coordinates (eg. latitude and longitude equal to 0)

Accurat's approach is unique because we work with data not provided by our clients, unlike many of our competitors. Since we have our own data, our insights are plug & play. We have access to a larger panel, which enables us to also provide solutions for small stores. Moreover, results are updated on a daily basis, rather than monthly or through ad hoc reports.

Data is visualized through a variety of dashboards. Accurat provides access to personalized dashboards via a secure login on our website. Users can select shops individually or get a global overview of a brand's performance. Depending on the chosen options, users can access more or fewer dashboards. Detailed descriptions and all insights can be exported in various formats (PNG, PDF, CSV).

The data that Accurat processes is privacy-sensitive. That's why we adopt a privacy-first approach. We ensure maximum privacy & security for panel members through various efforts, such as a GDPR-focused consent flow that limits data tracking to users who opt in twice, referencing our SDK privacy policy. Accurat will only publish insights based on groups that are large enough, taking into account all internal and external regulations regarding GDPR.