Accurat

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How does it work?

Every day, Accurat collects millions of real-time location data points from hundreds of thousands of consenting users. By cross-referencing these data points with Points of Interest—your business locations as well as those of your competitors—we provide a clear view of real, unbiased customer behavior. Thanks to our large sample sizes, continuous updates, and precise analytics, our solutions are often called “Market Research on Steroids.”

How we gather our data

We collect anonymized, GDPR-proof location data via partner apps, providing a daily-updated view of where and how often people move.

  • Strict privacy measures protect user anonymity
  • Diverse partner network ensures robust data inputs
  • Continuous updates offer timely market insights

How we collect consumer behavior data

Our AI-driven technology turns real-world movement patterns into actionable consumer insights. By analyzing where people go, how often they visit, and how they interact with retail and media, we help businesses make smarter decisions.

  • Frequently Visited Locations – Identifying key destinations like home and work to understand consumer routines.
  • Retail & Brand Visits – Analyzing shopping patterns, store preferences, and customer loyalty.
  • Out-of-Home Interaction – Measuring exposure to billboards, digital displays, and transit ads to optimize media impact.

How you access our insights

We provide data-driven intelligence through multiple channels.

  • Standardized reports with intuitive features—find exactly what you need
  • Filter it to dig deeper, and share insights across teams
  • System integrations aligned with your existing workflows for a smooth, connected experience

How our experts support you

Our customer success team is here to answer questions and can also be hired for deep-dive analysis and consulting.

  • Guidance from data analysts and customer success managers
  • Tailored research for more nuanced insights
  • Consulting options to address your unique challengese

From shopper coordinate to retail insight

 

Instant insights, smarter decisions. 
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Frequently asked questions

Yes, we do!

You'll be able to explore a limited version of our insights tailored to your brand.

No, there is no limit on the number of users who can access our platform. We believe insights should be easily accessible across teams, so you can add as many users as needed without extra costs.

 

We clean data on row level (coordinate level):
Remove duplicates (sometimes the SDK sends the same coordinate twice to
our API).
Remove coordinates with low accuracy (less than 50 meters)
Remove invalid coordinates (eg. latitude and longitude equal to 0)

Accurat's approach is unique because we work with data not provided by our clients, unlike many of our competitors. Since we have our own data, our insights are plug & play. We have access to a larger panel, which enables us to also provide solutions for small stores. Moreover, results are updated on a daily basis, rather than monthly or through ad hoc reports.

Data is visualized through a variety of dashboards. Accurat provides access to personalized dashboards via a secure login on our website. Users can select shops individually or get a global overview of a brand's performance. Depending on the chosen options, users can access more or fewer dashboards. Detailed descriptions and all insights can be exported in various formats (PNG, PDF, CSV).

The data that Accurat processes is privacy-sensitive. That's why we adopt a privacy-first approach. We ensure maximum privacy & security for panel members through various efforts, such as a GDPR-focused consent flow that limits data tracking to users who opt in twice, referencing our SDK privacy policy. Accurat will only publish insights based on groups that are large enough, taking into account all internal and external regulations regarding GDPR.