After years of losses, Migros Zürich decided in March 2026 to withdraw from Germany and sell its supermarket chain Tegut. The roughly 300 stores, most of them in Hessen, Thüringen and Bayern, are now being split between several buyers. The Bundeskartellamt cleared Edeka for 178 stores at the end of September, REWE for 38 stores in October and Tante Enso for 36 stores in June. Most stores switch banner at the end of October.
Accurat analysed store visits to the main grocery retailers within 15 minutes’ drive of 298 Tegut stores from January to October 2026. Each Tegut store was assigned to its new owner based on Tegut’s own store overview: Edeka, Netto Marken-Discount, REWE, Penny or Tante Enso. Stores that are closing or not yet listed form a separate group without a buyer (yet).
The data shows that the Edeka group inherits two thirds of Tegut’s visits, mostly from city stores. At the same time, most Tegut shoppers already visit Edeka and REWE today, so a large part of these visits will not come on top.
Where the 298 stores go
Of the 298 Tegut stores in the analysis, 101 go to Edeka and 57 to Netto Marken-Discount. REWE takes over 36 stores and Penny 2, while 32 go to Tante Enso. The remaining 70 stores have no buyer (yet).
These counts do not fully match the official figures, because Tegut has not yet published every transfer. The Bundeskartellamt cleared the Edeka group for 178 stores, but only 158 appear on Tegut’s overview so far. For Tante Enso, 32 of the 36 cleared stores are listed. REWE and Penny together match the 38 approved stores exactly. The group without a buyer is larger than the 36 unsold stores Migros reports, because it also includes the stores Tegut is closing and stores that are not listed at all. As a result, the Edeka group’s share in this analysis is rather a lower bound.
Tegut stores with 15-minute drive-time catchments, and number of stores per new owner compared with the official approvals
Edeka group inherits two thirds of Tegut’s visits
Within 15 minutes’ drive of its stores, Tegut accounts for 3.6% of all grocery visits in 2026. REWE (26.1%) and Edeka (20.0%) are by far the largest players in Tegut’s catchment, followed by ALDI Süd and Lidl.
Split by new owner, the picture becomes clear. The stores going to Edeka account for 1.8% of visits and those going to Netto Marken-Discount for 0.6%. Together, the Edeka group takes over 2.4 percentage points, or two thirds of Tegut’s visits. REWE inherits 0.5%, Tante Enso 0.2% and the two Penny stores less than 0.1%. The remaining 0.6% sits in stores without a buyer (yet).
That last group combines stores Tegut is closing for good and Tegut stores that do not appear on its overview at all. Some of these are among the sites the Bundeskartellamt barred Edeka from acquiring, at least for now.
Share of visits within 15 minutes’ drive of Tegut stores, January–October 2026, Tegut shown as one and split by new owner
Edeka group: half of the stores, two thirds of the visits
Store counts alone understate what the Edeka group really takes over. Together, Edeka and Netto Marken-Discount acquire 53% of Tegut’s stores in the analysis, but these stores account for 65% of Tegut’s visits. Edeka alone takes 34% of the stores and 49% of the visits. Many of its stores are city stores in Frankfurt, Munich, Stuttgart and the wider Rhine-Main area, according to Tegut’s overview.
Tante Enso shows the opposite pattern. Its stores make up 11% of the Tegut network but only 5% of the visits. Almost all of them are located in small towns and villages. This matches the figures reported when the deal was cleared: the 36 stores generated around 5% of Tegut’s sales.
REWE receives slightly more visits than its share of stores, while Netto Marken-Discount receives slightly fewer. The stores without a buyer (yet) also draw fewer visits per store, which fits a group that includes the stores Tegut is closing.
Share of Tegut’s 298 stores vs share of their visits per new owner, January–October 2026
The sell-off gave Tegut only a short boost
On 15 October, Tegut started a farewell sale with 50% off almost the entire range in the 133 stores going to Edeka and Netto. The discount was later extended to 25 October.
The effect was immediate. In the week of 12 to 18 October, Tegut’s share of visits jumped to 4.4%, 0.8 percentage points above its average for the year. One week later, it was back at 3.7%, even though the sale was still running. Shoppers reported long queues and increasingly empty shelves, and some stores had to limit access.
These figures cover all Tegut stores, while the sale ran in fewer than half of them. Measured on the 133 sale stores alone, the uplift was most likely considerably higher.
Tegut’s weekly share of visits within 15 minutes’ drive of its stores, 28 September–25 October 2026
The sale pulled visits mostly from discounters
To see where these extra visits came from, Accurat compared the week before the sale (5 to 11 October) with the first sale week (12 to 18 October).
Lidl was the largest single source, delivering 27% of Tegut’s extra visits. Together, the discounters Lidl, Penny, ALDI Süd, Netto Marken-Discount and ALDI Nord supplied 57%. The supermarkets Edeka and REWE accounted for 30%, and the hypermarket Kaufland for 13%.
To compare sources fairly, Accurat indexed each retailer’s share of Tegut’s extra visits against its share of visits so far this year (100 = in line with its size). Penny (index 308), ALDI Nord (229), Lidl (182) and Kaufland (180) gave up far more visits than their size would suggest. Netto Marken-Discount (78), Edeka (75), ALDI Süd (56) and REWE (51) gave up fewer. As a group, the discounters reached an index of 131, the supermarkets only 61. A 50% discount on almost everything appealed most to price-conscious shoppers.
Visit transfer to Tegut, 5–11 October vs 12–18 October 2026, with index vs YTD share of visits (100 = in line with size)
In theory, the Edeka group moves just ahead of the REWE Group
What would the takeovers mean for the balance of power around Tegut’s stores? Accurat calculated a theoretical scenario in which every current Tegut visit stays with its store under the new banner.
Today, the REWE Group (REWE and Penny) holds 29.0% of visits in Tegut’s catchment, ahead of the Edeka group (Edeka and Netto) at 27.3%. With the ex-Tegut stores added, the Edeka group would rise to 29.7% and the REWE Group to 29.5%. Around Tegut’s stores, the Edeka group would narrowly become the largest grocery group.
The gap is only 0.2 percentage points. Whether it materialises depends on how many visits really stay with the converted stores.
Theoretical share of visits within 15 minutes’ drive of Tegut stores, today vs including ex-Tegut stores, January–October 2026
Most Tegut shoppers already shop at the new owners
The combiner analysis shows which retailers share the same shoppers. Here, the new owners start from a strong position. On a monthly average so far this year, 60% of Tegut shoppers also visit REWE, 51% visit Edeka and 27% visit Netto Marken-Discount. For Penny, the share is 16%. This pattern is stable from month to month.
Tante Enso is the exception. The chain runs almost 90 small stores, mainly in rural northern and eastern Germany, and has only a handful near Tegut’s locations today. The Bundeskartellamt also found only minor overlap between Tante Enso’s existing stores and the Tegut stores it is taking over. As a result, only 0.2% of Tegut shoppers visit one of its stores today. For Tante Enso, almost every Tegut shopper who stays is a new customer.
For REWE and Edeka, the overlap cuts both ways. A converted store becomes one more store of a brand most of these shoppers already use. Part of their visits will simply shift from the owner’s existing stores nearby to the converted store, or the other way around, when Tegut shoppers move to the owner’s existing store instead of the converted one. Visits will grow, but only partly on top: some cannibalisation of nearby stores is to be expected.
Shopper overlap: share of each retailer’s shoppers who also visit another retailer, monthly average January–October 2026
On paper, the Edeka group is the big winner of the Tegut break-up: Edeka and Netto get the city stores and two thirds of the visits. But most Tegut shoppers already know Edeka and REWE. For them, the switch changes the sign above the door, not necessarily where they shop. The real question is how many visits stay with the converted stores, and how many walk away.
What this means for grocery retail in Germany
Three observations stand out:
- Store counts understate the Edeka group’s gain. With half of the stores, Edeka and Netto together take over two thirds of Tegut’s visits. In theory, this is enough to move the group just ahead of the REWE Group around Tegut’s stores.
- Price still moves shoppers quickly. The 50% sell-off lifted Tegut’s share of visits within days, mostly at the expense of discounters. The effect faded just as fast once shelves emptied.
- Much of the inheritance is already in the family. In an average month, three in five Tegut shoppers also visit REWE, and half visit Edeka. Part of the visits the new owners gain will come from their own stores nearby, while Tante Enso is the only buyer reaching almost entirely new shoppers.
The analysis shows how a large store transfer can be measured before it happens. Behavioural data reveals not only who inherits the stores, but also how much of the inheritance is truly new.