Audience Segmentation Analysis: Comparing A.S. Watson Brands Kruidvat and ICI PARIS XL
Delve into the fascinating world of audience segmentation as we analyze A.S. Watson brands Kruidvat...
Retail
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Beyond Borders: Jumbo's allure for Dutch shoppers in Belgian supermarkets
Unveiling how Dutch shoppers flock to Belgian Jumbo stores across the border. Explore data-driven strategies...
Location data for retailers - why does it matter in 2023?
In the ever-evolving retail landscape, the power of location data insights cannot be overstated. But...
Analysing Belgian shopping street trends: rain VS temperature
Traffic, weather, temperature and regional dynamics. How have they influenced Belgian shopping street traffic? We...
Optimizing Belgium's largest DIY retailer’s flyer distribution - Brico
Brico, one of Belgium's premiere home improvement and gardening stores, was confronted with a price...
Five strategies for smart cost-cutting your door-to-door distribution budget
With paper prices going through the roof and taxes being imposed by a growing number...
Retail trends in 2024: our top 10 predictions
The retail sector is in flux. New trends and developments are casting their shadows ahead...
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Five different ways to look at customer loyalty
Customer loyalty has always been important. We have defined customer loyalty in five different ways...
Why retailers shouldn’t focus on foot traffic in 2024
Retailers have relied too long on the traditional approach of foot traffic. Actual visits are...