Accurat and YouGov Shopper partner to bring greater geographic depth to retail insights
Accurat and YouGov Shopper today announced a strategic partnership that will give retailers across Belgium, the Netherlands and Germany an even more detailed view of shopper behaviour. By combining Accurat's mobility data with YouGov Shopper's established consumer panel insights, the partnership adds greater geographic and temporal depth to retailers' understanding of purchasing, loyalty, switching and competitive dynamics.
The collaboration brings Accurat's privacy-first location intelligence together with YouGov Shopper's expertise in purchase behaviour, retailer choice, loyalty and switching. This additional geographic dimension lets retailers explore established shopper patterns in greater depth, across national markets as well as within specific regions.
What this means for retailers
With Accurat's geographic layer on top of YouGov Shopper's insights, retailers can:
- explore shopper patterns across regions, locations, shop groups and time periods
- understand loyalty and switching at national and regional level
- spot shifts in local competitive dynamics sooner, and act faster
A natural fit
“Combining YouGov Shopper’s rich understanding of purchasing, retailer choice, and loyalty with Accurat’s mobility intelligence creates an even more detailed view of shopper behaviour. This partnership is a natural fit between two privacy-first, data-driven organisations focused on delivering actionable insights for retailers,” says Bart Muskala, CEO, Accurat.
“Retailers are under constant and increasing pressure to understand developments across both national markets and individual sales regions, and to react quickly to changes in local competitive dynamics. Our partnership with Accurat adds a complementary layer of geographic insight to YouGov Shopper’s established understanding of purchase behaviour, loyalty, and switching. Together, we can help our retail clients examine market developments in greater depth and make better, faster decisions with confidence,” says Stefan Heremans, President, YouGov Shopper.
The partnership will enhance and validate both organisations’ data assets and explore complementary solutions that add geographic and temporal detail to YouGov Shopper’s established insights.
Accurat’s insights are derived from anonymised, aggregated location data provided by consumers who have explicitly consented to its use. Our privacy-first approach is designed to ensure robust data protection and GDPR compliance while delivering actionable market intelligence.
Together, Accurat and YouGov Shopper aim to give retailers an even more detailed perspective on consumer behaviour, adding geographic depth to established insights into purchasing, retailer choice, loyalty, growth and competition across Belgium, the Netherlands and Germany.