Accurat is now officially a registered vendor of the IAB Europe Transparency and Consent Framework (TCF)! At Accurat, we understand the crucial role data privacy plays in shaping a business. As a SaaS company specialized in providing location insights to retailers, our validation within the TCF is very important.
1. What is TCF used for?
TCF is an accountability tool that standardizes compliance with ePrivacy Directive and GDPR provisions within the online industry. It enables publishers, vendors, and Consent Management Platforms (CMPs) to collaborate, ensuring standardized user privacy choices and consent management.
To simplify it: It helps companies and vendors who engage in digital advertising to comply with the General Data Protection Regulation (GDPR) and the Privacy Directive.
2. Why TCF Validation Matters for our clients
1. Enhanced Data Protection:
It reinforces our dedication to safeguarding sensitive location-based data, assuring retailers of compliant and ethical use.
2. Improved Accuracy in Insights:
By adhering to TCF guidelines, Accurat guarantees precise and trustworthy location insights, allowing retailers to make informed decisions based on reliable data.
3. Empowering Retail Decision-Making:
With TCF validation, Accurat offers retailers insights that align with privacy standards, aiding in informed marketing strategies, store performance evaluation, and competitive analysis.
3. Why does our company need a TCF certificate?
It shows our commitment to data transparency, user consent, and compliance with evolving privacy regulations.
At accurat, we leverage smartphone GPS technology, collecting data through a self-built SDK in partnership with various smartphone applications. This approach ensures accuracy and a comprehensive understanding of customer movement without compromising user privacy.
4. The Bottom Line
As a SaaS company, we need to be a trusted partner for our clients.This also means alignment with the evolving standards. Our validated standing within the TCF reaffirms our commitment to ethical data, ensuring retailers access actionable and accurat insights without compromising user privacy. So the bottom line here is:
Thanks to TCF, accurat remains at the forefront - and so do our clients.
For a company like ours, the TCF is more than a validation - it’s a way to ensure that the location data we provide to retailers adheres to the highest privacy standards while we empower them with accurate insights into customer behavior.