Jef De Niel
Jef De Niel is a digital marketing specialist at Accurat, mostly occupied with management of the website.
70% Rise in Cross-Border Shopping visits by Belgians
Discover the truth behind the 70% surge in Belgians' cross-border shopping at French supermarkets. Accurat's data analysis sheds light on the impact of economic shifts. Read on to uncover fascinating insights!
Audience Segmentation Analysis: Comparing A.S. Watson Brands Kruidvat and ICI PARIS XL
Delve into the fascinating world of audience segmentation as we analyze A.S. Watson brands Kruidvat and ICI PARIS XL. Discover valuable insights into their attracting customer groups, empowering you to optimize your retail strategy effectively.
Fast Food Trends in 2024: Increase of Chicken-Based Outlets
Chicken fast food chains continue to grow in popularity. Find out how chains like KFC and Belchicken are tapping into this trend.
Sales at Makro, the busiest period of the year
Anyone who stepped into a Makro this past weekend noticed an unusual bustle. The sale that marks the end of an era does not go unnoticed. Thanks to steep discounts on the entire assortment, these bargain days bring a real rush in the various branches.
All supermarket chains to lose in March 2024, except for one
Earlier this year, we made 10 predictions. One of those predictions was that, unlike last year, Delhaize would emerge as the winner in March. We'll use our location data to check whether or not this is true.
The benefits of a TCF vendor status for SaaS companies
As a SaaS company specialized in providing location insights to retailers, we understand the crucial role data privacy plays in shaping a business. That's why Accurat is now officially a registered vendor of the TCF.
Beyond Borders: Jumbo's allure for Dutch shoppers in Belgian supermarkets
Unveiling how Dutch shoppers flock to Belgian Jumbo stores across the border. Explore data-driven strategies behind cross-border retail success with Accurat.
Fact-Checking Retail Trends: 2.5 Percent Decline in Dutch Shopping Street Foot Traffic
RetailTrends reports a 2.5% decline in foot traffic in shopping streets. But does RetailTrends' claim hold any truth? Let's unravel the reality behind this decline in foot traffic and reveal what lies beneath the surface.
Analysing Belgian shopping street trends: rain VS temperature
Traffic, weather, temperature and regional dynamics. How have they influenced Belgian shopping street traffic? We analyzed the data.
Interview with data intern, Teo
Teo was an intern at Accurat in 2022. Read more about his internship here.
Retail trends in 2024: our top 10 predictions
The retail sector is in flux. New trends and developments are casting their shadows ahead and having a major impact on the way we shop. In this article, retail expert Accurat makes 10 predictions for the retail sector in 2024.
Black Friday Unwrapped: Yearly Data, Origins, and Evolution
Black Friday, the day synonymous with unprecedented discounts and overwhelming shopping frenzy, has undergone a remarkable evolution since its humble origins. This annual shopping tradition has spread worldwide and became a global phenomenon.
Retail trends in 2024: our top 10 predications
The retail sector is in flux. New trends and developments are casting their shadows ahead and having a major impact on the way we shop. From the rise of healthier options in the fast food market, the impact of sustainable shopping to the changing power dy