Turning movement into meaning

How Accurat empowers media companies to prove real campaign impact

In today's competitive media landscape, media owners need to go beyond assumptions and estimations. Advertisers are no longer satisfied with reach—they expect proof of impact. At Accurat, we provide media companies with the tools to demonstrate exactly that: real-world results.

Using privacy-first location data and advanced attribution models, we show how campaigns influence behaviour, drive store visits, and deliver measurable value—across media formats, platforms, and markets.

Market research, reimagined

Forget slow surveys and outdated panels. Accurat delivers market research on steroids—granular, real-time audience insights drawn from actual consumer behaviour.

• Where do people go?
• What media do they encounter?
• Do they visit a store afterwards?
  
  

With GDPR-compliant data sourced via mobile SDKs embedded in popular apps, we provide actionable intelligence to help media owners plan smarter, optimise campaigns, and speak the language advertisers care about: results.

Built for media: from billboards to buses

Whether you're working with classic out-of-home formats, digital panels, or transit media, we translate exposure into provable engagement.

Bauer Media Group (formerly Clear Channel)

Clear Channel Belgium (Bauer Media Group) leverages Accurat to enhance audience targeting and demonstrate campaign effectiveness. Our behaviour-based selectivity index identifies the most relevant panels for specific audiences. Campaign lift is then calculated using real-world behaviour—by comparing the exposed group to a matched control group.

 

Lijncom

Lijncom, Belgium’s transit media leader, uses Accurat to measure the real reach of campaigns on buses and trams. By combining vehicle movement data with our GPS panel, we calculate impressions and opportunity-to-see (OTS), helping advertisers understand the true value of mobile visibility.

How it works

From signal to strategic insight

At the core of our technology is a mobile SDK that collects background location data (with explicit user consent). But we don’t just track signals—we transform them into decisions.

• Visit detection: We use advanced building-matching to identify real store visits, not just people passing by.
• Journey mapping: By reconstructing full movement paths, we pinpoint who actually saw a billboard or screen.

• Campaign attribution: We compare exposed and control groups to calculate real drive-to-store lift—turning movement into measurable outcomes.
• Behavioural audience profiles: Define audiences based on what they do—like commuting by car or shopping at specific retailers—rather than who they are on paper.
  

Why it matters

Real measurement builds trust—and wins business

With Accurat, media companies can:

• Prove the value of their inventory with campaign lift and incremental visits
• Identify top-performing panels and optimise future planning
• Provide advertisers with transparent, evidence-based reporting
• Benchmark performance across time, audiences, and formats

One model, every channel

From printed leaflets to digital screens and mobile campaigns, Accurat provides a single attribution framework. This unified approach makes it possible to compare effectiveness across formats—so media decisions are based on outcomes, not guesses.

And it’s all built with privacy at the core: GDPR-compliant, anonymised, and externally audited.

Ready to move from reach to results?

Whether you're validating campaign ROI, optimising panel selection, or showcasing your value to advertisers, Accurat helps media companies turn movement into meaning.