Ruben De Vleeschauwer
The Rise of Maxi Zoo in the Belgian Pet Store Market
Maxi Zoo, the German challenger in pet food retail, has seen remarkable growth in Belgium in the past years. They are one of the main winners in the market in terms of visits.
5 Dutch Retail Marketing Campaigns analyzed. What is the impact on visits & loyalty?
How well do retail marketing campaigns perform in the Dutch landscape? In this analysis we explored campaigns by Albert Heijn, Dirk, Jumbo, Plus & Vomar and measured their campaign impact in terms of visitshare and loyalty.
Longer at Fnac, but MediaMarkt wins the European Championship of TV sales
Belgian and Dutch electronics stores had an interesting summer in 2024. How do the market dynamics differ between the two countries? How does MediaMarkt’s market position differ? What was the impact of the European Championship?
Jumbo: the Rising Star of Belgian Food Retail
Jumbo is expanding across the borders of its home territory, the Netherlands. With its eyes fixed on Flanders, and a potential move into Wallonia after, we analysed the impact of new Jumbo stores. Will the success story of the Netherlands continue abroad?