Ruben De Vleeschauwer
Ruben De Vleeschauwer is marketeer at Accurat and specializes in content creation for retailers in different sectors. Articles written by Ruben were done in collaboration with our customer success team using Accurat's dataset of customer behavior. Do you have questions regarding the content? Contact Ruben at ruben.devleeschauwer@accurat.ai
Jumbo: the Rising Star of Belgian Food Retail
Jumbo is expanding across the borders of its home territory, the Netherlands. With its eyes fixed on Flanders, and a potential move into Wallonia after, we analysed the impact of new Jumbo stores. Will the success story of the Netherlands continue abroad?
The Rise of Maxi Zoo in the Belgian Pet Store Market
Maxi Zoo, the German challenger in pet food retail, has seen remarkable growth in Belgium in the past years. They are one of the main winners in the market in terms of visits.
5 Dutch Retail Marketing Campaigns analyzed. What is the impact on visits & loyalty?
How well do retail marketing campaigns perform in the Dutch landscape? In this analysis we explored campaigns by Albert Heijn, Dirk, Jumbo, Plus & Vomar and measured their campaign impact in terms of visitshare and loyalty.
Longer at Fnac, but MediaMarkt wins the European Championship of TV sales
Belgian and Dutch electronics stores had an interesting summer in 2024. How do the market dynamics differ between the two countries? How does MediaMarkt’s market position differ? What was the impact of the European Championship?
Shopping on Sundays: More popular than ever (Belgium)
As more Belgian supermarkets open on Sundays, consumers’ shopping habits are quickly evolving. This article talks about these evolutions, and what we can see in our consumer behaviour data for retailers.
Accurat joins forces with BD Media in Belgium
Accurat has partnered with BD Media to bring new clarity to leaflet distribution’s impact. Together, we provide concrete answers to essential questions like “How effective was my flyer distribution?” and “What was the impact of my door-to-door campaign?”
How to measure door-to-door impact
What's the impact of my door-to-door campaign? How effective was my leaflet distribution? How can I measure how many visits are attributed to my folder?
Dutch Fast Food: How Visit Trends Reveal Brand Popularity in 2024
A market research article on fast food consumer behaviour in the Netherlands. A market overview for competitive benchmarking on visit KPI's, dwell time and popular hours & days.
Belgian Fast Food: How Visit Trends Revealed Brand Popularity in 2024
An analysis of the Belgian Fast Food consumer behaviour: Who's more popular in Belgium? McDonalds, Burger King or Quick? Pizza Hut or Domino's Pizza? Or is it KFC?
9 tips for better retail brochure content (122 door-to-door campaigns analyzed)
Working with door-to-door campaigns, a lot of questions come to mind. Accurat analysed over a hundred folders and their impact, to come up with best practices.