Campaign Impact
Understand the impact of a campaign, whether you want to understand your campaign or that of a competitor.
Every retail related question thought of and answered
The impact of a campaign on store visits
Track the changes in visits during the campaign period for your brand and competitors. Compare results with the period before the campaign or the same period last year.
- Track market visits linked to your campaign
- Compare results with key periods: before, after, and previous years
- Set custom comparison periods, like your last campaign’s timeframe
Changes in visit share
Understand how your campaign aided in growing your visit share (locally). See the changes related to the campaign.
- Monitor real-time changes in your brand’s visit share
- Assess your campaign’s long-term impact
- Compare your performance with other brands in visit share
Winners and losers during the campaign period
Track from which competitors you won visits.Understand how many visits you lost during a competitor campaign.
- Display visit transfers during the campaign compared to your baseline
- Identify main competitors gained from or lost to
- Analyze results from any competitor’s perspective
- Focus on specific regions of your choice
Changing loyalty
Track the effect of a campaign on loyalty. Were you able to make existing clients more loyal or did you attract mainly occasional visitors during a campaign period?
- Track changes in loyalty types
- Monitor how loyals have evolved from the baseline
- Determine if the campaign focused more on retention or acquisition
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