Location potential analysis

Discover the potential of a new location for traffic, socio demo audiences, cannibalisations & competitors.

Every retail related question thought of and answered

Is the new location attracting any traffic?

Understand the traffic for any given address of your interest. Evaluate the potential of an address or the performance of an existing location.

  • Understand the average weekly traffic for any given location
  • See the distribution over weekdays
  • Understand busiest hours and moments: when is traffic at peak levels?

How does traffic evolve over time?

Understand seasonality in traffic or the impact of local events. Understand how traffic around any address changes through time. 

  • See the traffic evolve over time
  • Understand seasonality to build your business case
  • Compare traffic for multiple locations 

Local key players

Immediately see the location around an adress that are top performers in attracting visitors. Understand who the main traffic-drivers are in the area.

  • Where are high-traffic locations such as other stores located?
  • What traffic are they generating?
  • Are you surrounded by many or is there little happening nearby?

Understand most frequented roads & locations

A heatmap of the larger area helps to understand the distribution of traffic. Where do customers mostly pass by, what are the locations that attract most visits overall, what are typically used roads to enter the area?

  • See a heatmap of the larger area
  • Understand roads most frequented
  • See the local area hotspots at a glance
  • Evaluate where to blend in best

Instant insights, smarter decisions. 
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