Zip code research

Improve your local marketing efforts by understanding the catchment area of your individual locations. For example, discover where your local customers come from.

Every retail related question thought of and answered

Analyze Actual Customer Behaviors and Origins

Uncover the geographic origins of your customers and the distances they travel to reach your stores. Utilize Accurat's dashboard to define your brand's catchment area, either overall or for specific locations, and access additional insights on traffic, footfall, and loyalty.

  • Determining Catchment Areas
  • Traffic and Footfall Insights
  • Customer Loyalty Analysis

Gain Comprehensive Insights into Competitor Customer Bases

Understand where your competitors customers originate from. Compare the distances your customers travel against those of competitors and the market average, and benchmark other key performance indicators to gauge your market standing.

  • Competitor Customer Origins
  • Travel Distance Benchmarking
  • Market Position KPI Comparison

Monitor Your Catchment Area's Evolution

Track changes in your catchment area over time. Analyze customer behavior trends using a wide array of KPIs and assess the impact of your marketing initiatives on targeted regions longitudinally.

  • Catchment Area Trends
  • Behavioral Trend Analysis
  • Marketing Impact Follow-up

Strategically Target for Effective Outcomes

Employ targeted door-to-door campaigns in areas showing traffic decline as a retention effort. Expand your catchment area by strategically locating new stores based on insights, and facilitate strategic discussions with an easy-to-use export module.

  • Retention Campaign Targeting
  • Catchment Area Expansion
  • Strategic Decision Support

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