Bart Muskala
CEO of Accurat. Retail enthousiast and entrepreneur enthousiast.
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1.1 million ways to spend your money
We recently closed a first round of investment raising 1.1 million euros from different investors among others are serial entrepreneurs Lorenz Bogaert and Toon Coppens (Netlog, Twoo, Realo, Delta). Let us shed a little light on what we have in 'store' wit
Three key components towards safeguarding privacy
Privacy is justly one of the most discussed topics in recent years. For good reason privacy concerns have to be taken very seriously and security measures should be implemented in order to protect consumer’s data.
Media market becomes the electronics market Black Friday winner
Friday was Black Friday. For electronics deals, the category of choice during Black Friday, a lot of Belgians braved the autumn weather to bargain at their favorite electronics chain. And in doing so, there is one clear winner: Media Markt.
Can Customer Loyalty Limit the Damage for Carrefour
Since the start of the new year, Intermarché took over the Mestdagh stores from Carrefour. With this show of force, the French challenger's market share is soaring at the expense of Carrefour. Accurat studied and evaluated visits to the acquired stores.
Five real-world retail success cases
We have analyzed the steps to success of retailers Praxis, Hornbach, Zeeman, Action, Kruidvat and Hoogvliet with real-world behaviour and looked at how much success this has provided.
Trends Article: Accurat reveals insights into shopping behaviour
Founders of scale-ups that have raised or are generating one million euros in annual turnover belong to a select group. Together with Scaleup Flanders, we are looking for those Flemish growth companies in the One Million Club.
How campaign attribution works
In this article we explain how we predict the effect of ad exposure in terms of increased visits and provide real estimates on the effectiveness of a a physical ad campaign.
Optimizing Belgium's largest DIY retailer’s flyer distribution - Brico
Brico, one of Belgium's premiere home improvement and gardening stores, was confronted with a price hike in costs of their flyer distribution and decided to take action by through the help of Accurat's expertise.
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Five different ways to look at customer loyalty
Customer loyalty has always been important. We have defined customer loyalty in five different ways to help you understand your customers and in turn improve your loyalty strategies.
Interview with intern turned full-time data engineer, Marten
Not very long ago, data intern Marten Roels chose to join the Accurat ranks as a full-time data engineer. Marten reveals the factors that influenced him to make this decision and why Accurat feels like the perfect work environment.