How to measure the impact of a campaign?

Maximize the Effectiveness of Your Retail Campaigns with Our Cutting-Edge Data Platform. Gain insights into market penetration, customer acquisition, and competitive dynamics.

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Observe the evolution of your share of visits

Track the progression of your share of visits during and beyond your campaign, benchmarked against a reference period. Understand the tangible impact of your marketing efforts on driving foot traffic.

  • Filter campaign impact by geographical area’s
  • Analyze campaign effectiveness over time
  • Analyze impact on customer engagement

Unravel your customers journey

Explore customer switching behaviors to gauge the direct influence of your campaigns. Assess the balance of visits won against competitors, offering a clear view of your campaign's net impact.

  • Track visit wins and losses versus competitors
  • Benchmark against pre-campaign periods for net results
  • Understand customer migration patterns

Monitor Visit Fluctuations Across Days

Investigate how daily visit dynamics shift in response to your campaigns. Filter and analyze both gross and net visit flows to uncover patterns and trends in customer behavior.

  • Compare day-to-day visit fluctuations
  • Conduct detailed brut and net flow analyses
  • Reveal insights into customer visit dynamics

Explore Market Evolution Across Regions and Days

Evaluate market share evolution post-marketing efforts. Compare performance across time and regions for actionable insights on your and competitors' market positions.

  • Track visit share changes post-campaign
  • Analyze regional and daily market dynamics
  • Benchmark against reference periods for comprehensive insights

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