Accurat vs CleverMaps | Real-World Behaviour vs Location Analytic

	Accurat	CleverMaps
How it works	800.000+ share location data to derive store insights across industries	CleverMaps is a Location Intelligence Platform combining customer business data with external spatial datasets (mobility, demographics, transactions, POIs) visualized through CleverMaps Studio, Data Marketplace, Semantic Layer and Stories Builder
Nature of panel	Proprietary SDK for data-collection	Third-party data providers & Data Marketplace (aggregated mobility, demographic and transaction datasets from verified external sources)
Representativity models in use	Sociodemographic, Sublocality level, Ticket data	Socio demographic Sublocality level (digital boundaries) Transaction / purchasing power data
Insights to derive	Market penetrationFrequency Recency, Budget spent Dwell time Transport insights Origin-destination Audiences attracted Footfall, Cannibalization Share of visits Loyalty Visit transfer	Market penetration Catchment areas Market potential Budget spent (transaction data) Traffic patterns Origin-destination (mobility data) Audiences attracted (demographics) Footfall (third-party) Cannibalization Site selection scoring Opportunity prediction
Depth of insights	National, Regional, Store level, Custom store groups	National Regional Branch / store level Custom digital boundaries
Audience profiling	RF(M) & Loyalty, Sociodemographic, Behavioural intent	Consumer segments / geotypes Socio demographic Purchasing power
Drive to store evaluation model	Incremental visits measured	Not a core capability — focus is on site selection, catchment modelling and network optimization rather than measured incremental visits from campaigns
Competitor benchmarking	Unlimited # of brands, Cross-category	Competitor location mapping via Points of Interest data (locations and significance), without behavioural visit-level benchmarking
Time-based comparisons	Back to 01/2020 for all competitors and parameters	Dependent on source dataset refresh; typically point-in-time and periodic snapshots from third-party providers
Service model	Daily updated web-based dashboards for all parameters and brands	Web-based platform (CleverMaps Studio) with user, creator and admin roles; data refresh cadence depends on the integrated dataset
Delivery times	Near realtime	Structural / periodic data (refresh aligned to third-party provider cycles)
Mapping	Building shapes for all of the locations of your brand and all locations of your competitors	Digital boundaries, POI layers and aggregated geographies for the user's brand and competitors
Moments	Day specific (e.g. Saturday 01/04/2022)	Aggregated periods (typical monthly / annual snapshots from underlying datasets)
Pricing	Long-term contract for all locations (current & future) of your brand & competitors	Monthly subscription: User Access licenses (Viewer €29/mo, Creator €69/mo, Admin €99/mo) + Workspace Configuration tiers (from €109/mo) based on storage and computation

Accurat

CleverMaps

How it works

800.000+ share location data to derive store insights across industries

CleverMaps is a Location Intelligence Platform combining customer business data with external spatial datasets (mobility, demographics, transactions, POIs) visualized through CleverMaps Studio, Data Marketplace, Semantic Layer and Stories Builder

Nature of panel

Proprietary SDK for data-collection

Third-party data providers & Data Marketplace (aggregated mobility, demographic and transaction datasets from verified external sources)

Representativity models in use

Sociodemographic, Sublocality level, Ticket data

Socio demographic
Sublocality level (digital boundaries)
Transaction / purchasing power data

Insights to derive

Market penetrationFrequency
Recency, Budget spent
Dwell time
Transport insights
Origin-destination
Audiences attracted
Footfall, Cannibalization
Share of visits
Loyalty
Visit transfer

Market penetration
Catchment areas
Market potential
Budget spent (transaction data)
Traffic patterns
Origin-destination (mobility data)
Audiences attracted (demographics)
Footfall (third-party)
Cannibalization
Site selection scoring
Opportunity prediction

Depth of insights

National, Regional, Store level, Custom store groups

National
Regional
Branch / store level
Custom digital boundaries

Audience profiling

RF(M) & Loyalty, Sociodemographic, Behavioural intent

Consumer segments / geotypes
Socio demographic
Purchasing power

Drive to store evaluation model

Incremental visits measured

Not a core capability — focus is on site selection, catchment modelling and network optimization rather than measured incremental visits from campaigns

Competitor benchmarking

Unlimited # of brands, Cross-category

Competitor location mapping via Points of Interest data (locations and significance), without behavioural visit-level benchmarking

Time-based comparisons

Back to 01/2020 for all competitors and parameters

Dependent on source dataset refresh; typically point-in-time and periodic snapshots from third-party providers

Service model

Daily updated web-based dashboards for all parameters and brands

Web-based platform (CleverMaps Studio) with user, creator and admin roles; data refresh cadence depends on the integrated dataset

Delivery times

Near realtime

Structural / periodic data (refresh aligned to third-party provider cycles)

Mapping

Building shapes for all of the locations of your brand and all locations of your competitors

Digital boundaries, POI layers and aggregated geographies for the user's brand and competitors

Moments

Day specific (e.g. Saturday 01/04/2022)

Aggregated periods (typical monthly / annual snapshots from underlying datasets)

Pricing

Long-term contract for all locations (current & future) of your brand & competitors

Monthly subscription: User Access licenses (Viewer €29/mo, Creator €69/mo, Admin €99/mo) + Workspace Configuration tiers (from €109/mo) based on storage and computation

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Accurat vs. CleverMaps for location analytics

Instant insights, smarter decisions. Get started with Accurat today.

Instant insights, smarter decisions.  Get started with Accurat today.