Accurat vs MyTraffic | Real-World Consumer Behaviour & Location Intelligence

Accurat vs. MyTraffic for location analytics

Discover how our data is different from other solutions and why real-world behaviour data is extremely powerful for your future decision making.

Accurat and MyTraffic are both solid analytics solutions. But if MyTraffic doesn’t fully meet your needs, Accurat offers much more than a European footfall and geospatial intelligence tool. With Accurat’s dashboards, you gain insight into actual client behaviour and competitors, and leverage that data for use cases beyond catchment analysis, expansion, and advertising attribution.

Conclusion
MyTraffic is strong for European footfall and geospatial intelligence powered by an AI assistant and aggregated sources. Accurat, however, provides in-depth brand, store, and consumer insights, near real-time delivery, and unlimited competitor benchmarking, making it a better fit for companies seeking actionable traffic and behavioural intelligence.

	Accurat	MyTraffic
How it works	800.000+ share location data to derive store insights across industries	Aggregates 100M+ data points analysed monthly from GPS signals, public data, spendings, POI, connected vehicles and socio-demographic sources across 10M locations in 10 countries; processed by an AI-driven engine (anonymisation, cleansing, normalisation, enrichment, tagging, extrapolation). Product suite: Gini (AI assistant), DataLibrary, AudienceLabs, SmartMonitor
Nature of panel	Proprietary SDK for data-collection	Data-brokers (third-party GPS signals, connected vehicles, public data and POI)
Representativity models in use	Sociodemographic, Sublocality level, Ticket data	Socio demographic Sublocality level (10 m precision)
Insights to derive	Market penetration, Frequency, Recency, Budget spent, Dwell time, Transport insights, Origin-destination, Audiences attracted, Footfall, Cannibalization, Share of visits, Loyalty, Visit transfer	Market penetration Frequency Budget spent (Spendings Insights) Dwell time Origin-destination (Catchment area) Audiences attracted (Visitor profile) Footfall Cannibalization Share of visits / Market shares Vehicle traffic
Depth of insights	National, Regional, Store level, Custom store groups	National Regional Store / POI level Custom catchment areas
Audience profiling	RF(M) & Loyalty, Sociodemographic, Behavioural intent	Socio demographic Behavioural intent (Audience Reach segments)
Drive to store evaluation model	Incremental visits measured	Incremental visits measured (Campaign Performance / AudienceLabs attribution
Competitor benchmarking	Unlimited # of brands, Cross-category	Benchmark module limited to brands and POIs covered in MyTraffic's POI Explorer database
Time-based comparisons	Back to 01/2020 for all competitors and parameters	Historical data available; scope and depth depend on country and subscription tier
Service model	Daily updated web-based dashboards for all parameters and brands	Web-based platform (Gini, SmartMonitor, DataLibrary, AudienceLabs) with periodic data refreshes; conversational AI assistant (Gini) for guided workflows
Delivery times	Near realtime	Periodic / monthly refresh cycles (continuous measurement for foot traffic; annual measurement for vehicle traffic)
Mapping	Building shapes for all of the locations of your brand and all locations of your competitors	POI-based mapping at 10 meters precision across Europe's POI landscape
Moments	Day specific (e.g. Saturday 01/04/2022)	Daily, weekly and monthly aggregations
Pricing	Long-term contract for all locations (current & future) of your brand & competitors	Tiered subscription: Freemium (14-day trial, 3 credits), Tiny (€249/month, 1 country, 1 seat), Plus (custom pricing, up to 14 countries, unlimited users) and Enterprise tiers. Pricing scales with conversations, countries and seats

Accurat

MyTraffic

How it works

800.000+ share location data to derive store insights across industries

Aggregates 100M+ data points analysed monthly from GPS signals, public data, spendings, POI, connected vehicles and socio-demographic sources across 10M locations in 10 countries; processed by an AI-driven engine (anonymisation, cleansing, normalisation, enrichment, tagging, extrapolation). Product suite: Gini (AI assistant), DataLibrary, AudienceLabs, SmartMonitor

Nature of panel

Proprietary SDK for data-collection

Data-brokers (third-party GPS signals, connected vehicles, public data and POI)

Representativity models in use

Sociodemographic, Sublocality level, Ticket data

Socio demographic

Sublocality level (10 m precision)

Insights to derive

Market penetration, Frequency, Recency, Budget spent, Dwell time, Transport insights, Origin-destination, Audiences attracted, Footfall, Cannibalization, Share of visits, Loyalty, Visit transfer

Market penetration

Frequency

Budget spent (Spendings Insights)

Dwell time

Origin-destination (Catchment area)

Audiences attracted (Visitor profile)

Footfall

Cannibalization

Share of visits / Market shares

Vehicle traffic

Depth of insights

National, Regional, Store level, Custom store groups

National

Regional

Store / POI level

Custom catchment areas

Audience profiling

RF(M) & Loyalty, Sociodemographic, Behavioural intent

Socio demographic

Behavioural intent (Audience Reach segments)

Drive to store evaluation model

Incremental visits measured

Incremental visits measured (Campaign Performance / AudienceLabs attribution

Competitor benchmarking

Unlimited # of brands, Cross-category

Benchmark module limited to brands and POIs covered in MyTraffic's POI Explorer database

Time-based comparisons

Back to 01/2020 for all competitors and parameters

Historical data available; scope and depth depend on country and subscription tier

Service model

Daily updated web-based dashboards for all parameters and brands

Web-based platform (Gini, SmartMonitor, DataLibrary, AudienceLabs) with periodic data refreshes; conversational AI assistant (Gini) for guided workflows

Delivery times

Near realtime

Periodic / monthly refresh cycles (continuous measurement for foot traffic; annual measurement for vehicle traffic)

Mapping

Building shapes for all of the locations of your brand and all locations of your competitors

POI-based mapping at 10 meters precision across Europe's POI landscape

Moments

Day specific (e.g. Saturday 01/04/2022)

Daily, weekly and monthly aggregations

Pricing

Long-term contract for all locations (current & future) of your brand & competitors

Tiered subscription: Freemium (14-day trial, 3 credits), Tiny (€249/month, 1 country, 1 seat), Plus (custom pricing, up to 14 countries, unlimited users) and Enterprise tiers. Pricing scales with conversations, countries and seats