Accurat vs. NielsenIQ for consumer analytics

Discover how our data is different from other solutions and why real-world behaviour data is extremely powerful for your future decision making

NielsenIQ measures what sold and which households bought it, from retail POS data and its Homescan purchase panel. Accurat measures where people actually go: real footfall, competitor benchmarking, loyalty and visit transfer, measured down to store-group level and available near real-time. The two answer different questions: purchasing outcomes versus physical behaviour.

	Accurat	NielsenIQ
How it works	Millions of shared location data points used to derive real-world store and visit insights across industries	Retail point of sale data combined with a homescan household panel to derive insights
Nature of panel	Proprietary SDK for data-collection Data-brokers	Household scan-panel POS measurement
Representativity models in use	Socio demographic Sublocality level Ticket data	Socio demographic Stratified random sampling Ticket data
Insights to derive	Market penetration Frequency Recency Budget spent Dwell time Origin-destination Audiences attracted Footfall Cannibalization Share of visits Loyalty Visit transfer	Market share & sales Distribution Pricing & promo Shopper behaviour Store-level leakage
Depth of insights	National Regional Custom store groups	National Regional Store-level
Audience profiling	RF(M) & loyalty Socio demographic Behavioural intent	Socio demographic Household purchasing segments
Drive to store evaluation model	Incremental visits measured	No physical store-visit attribution
Competitor benchmarking	Unlimited number of brands Cross-category	Unlimited number of brands
Time-based comparisons	Back to 01/2020 for all competitors and parameters	Long historical sales data
Service model	Access to our platform with unlimited report building, powered by near real-time data	NIQ Discover platform
Delivery times	Near realtime (Day +2)	Weekly or monthly
Mapping	Building shapes for all locations of your brand and competitors	Geomarketing mapping of your own data, no behavioral visit mapping
Moments	Day specific (e.g. Saturday 04/04/2026)	Weekly or monthly aggregates
Pricing	Long-term contract for all locations of your brand & competitors	Modular licensing based on product suites and data scope

Accurat

NielsenIQ

How it works

Millions of shared location data points used to derive real-world store and visit insights across industries

Retail point of sale data combined with a homescan household panel to derive insights

Nature of panel