Accurat vs. RetailSonar for location analytics

Discover how our data is different from other solutions and why real-world behaviour data is extremely powerful for your future decision making.

Accurat and RetailSonar are both great analytics solutions. But what if RetailSonar just doesn't satisfy your needs? As a RetailSonar alternative, Accurat stands out as so much more than an expansion & marketing campaign tool. With Accurat's powerful dashboards you get insight into your actual clients' behaviour and your competitors and use that data for use cases beyond expansion and folder optimisation.

	Accurat	RetailSonar
How it works?	800.000+ share location data to derive store insights across industries	RetailSonar has 3 "features": Data / AI to predict customer behavior / Optimize to uncover the optimal future network
Nature of panel	Proprietary SDK for data-collection Data-brokers	Data-brokers
Representativity models in use	Socio demographic Sublocality level Ticket data	Socio demographic Sublocality level Ticket data
Insights to derive	Market penetration Frequency Recency Budget spent Dwell time Transport insights Origin-destination Audiences attracted Footfall Cannibalization Share of visits Loyalty Visit transfer	Market penetration Frequency Recency Budget spent Dwell time Transport insights Origin-destination Audiences attracted Footfall Cannibalization
Depth of insights	National Regional Store level Custom store groups	Regional Store level Custom store groups
Audience profiling	RF(M) & Loyalty Socio demographic Behavioural intent	RFM Socio demographic Behavioural intent
Drive to store evaluation model	Incremental visits measured	Incremental visits measured
Competitor benchmarking	Unlimited # of brands Cross-category	Unlimited # of brands
Time-based comparisons	Back to 01/2020 for all competitors and parameters	Back to 01/2020
Service model	Daily updated web-based dashboards for all parameters and brands	Daily updated web-based dashboards for all parameters and brands
Delivery times	Near realtime	Structural data (annual insights)
Mapping	Building shapes for all of the locations of your brand and all locations of your competitors	Street segments for all the location of your brand and all locations of your competitors
Moments	Day specific (e.g. Saturday 01/04/2022)	Weekly averages
Pricing	Long-term contract for all locations (current & future) of your brand & competitors	Pricing for # of locations, service levels and user rights via long-term engagement

RetailSonar is a powerful solution if you are only looking into improving your expansion and marketing campaign strategies. The same insights to improve those strategies are available on the Accurat platform along with so much more. If you're looking for in-depth brand, store & consumer insights & analysis platform, Accurat seems to be a better fit providing consumer traffic insights into your brand and that of your competitors.