Accurat vs. YouGov for consumer analytics

Discover how our data is different from other solutions and why real-world behaviour data is extremely powerful for your future decision making

Accurat and YouGov are both strong consumer-insight solutions, but they answer different questions. YouGov tells you what consumers buy and think: brand health, attitudes and purchase behaviour, drawn from its survey and shopper panels. Accurat tells you where consumers go: which stores they visit, how often, and how they move between your brand and your competitors, derived from real-world location data and updated near real-time.

	Accurat	YouGov
How it works	Millions of shared location data points to derive insights across industries	Purchase, attitudinal and brand-health data Receipt and basket data
Nature of panel	Proprietary SDK for data-collection Data-brokers	Online survey-based research panel Household purchase panel
Representativity models in use	Socio demographic Sublocality level Ticket data	Socio demographic Provinces
Insights to derive	Market penetration Frequency Recency Budget spent Dwell time Origin-destination Audiences attracted Footfall Cannibalization Share of visits Loyalty Visit transfer	Brand health Audience attitudes Market share Media consumption Shopper-journey perceptions
Depth of insights	National Regional Custom store groups	National Regional
Audience profiling	RF(M) & loyalty Socio demographic Behavioural intent	Socio demographic Attitudinal & psychographic Stated behavioural intent
Drive to store evaluation model	Incremental visits measured	Not possible
Competitor benchmarking	Unlimited number of brands Cross-category	Unlimited # of brands
Time-based comparisons	Back to 01/2020 for all competitors and parameters	Back to 2007 for BrandIndex Back to 2018 for Ratings
Service model	Access to our platform with unlimited report building, powered by near real-time data	Self-service platform
Delivery times	Near realtime	Weekly or monthly
Mapping	Building shapes for all locations of your brand and competitors	Not possible
Moments	Day specific (e.g. Saturday 04/04/2026)	Depends on product
Pricing	Long-term contract for all locations of your brand & competitors	Subscription per product

Accurat

YouGov

How it works

Millions of shared location data points to derive insights across industries

Purchase, attitudinal and brand-health data
Receipt and basket data

Nature of panel