Smarter targeting for (D)OOH — powered by real-world consumer behaviour.
Targeting has become critical in modern media planning. For (D)OOH, building networks purely on POI data is no longer enough — you need to reach consumers throughout their full customer journey. Real-world behaviour is the key to unlocking more relevant, more impactful targeting.
- Start from a wide range of audiences
- Calculate selectivity per billboard
- Works for paper & digital billboards
- Easily create new audiences with the audience builder
- Environment independent: connect to any SSP
- Target lookalike audiences in digital media
Discover the main features of Audience Selectivity & Targeting
Flexible audience building
Create any audience you need in just a few steps. Define behaviour, define time period — our audience builder does the rest.
- Determine desired behaviour
- Select the time period
- Instantly build your audience
Broad range of audiences
Accurat provides a rich library of audiences based on real-world location data and behavioural patterns.
- Sociodemographic audiences
- Category & brand audiences
- Carrier-based audiences
- Movement-based audiences
- Interest-based audiences
Billboard selectivity
Score every billboard for any audience. Identify the most selective locations and build networks that truly match your target group.
- Affinity or selectivity score per billboard or panel
- Works for paper & digital billboards (with hourly selectivity for digital)
- Environment independent — integrate with your own systems or any SSP
Network optimisation
Refine or expand networks based on actual behaviour, ensuring clients reach the right people throughout their customer journey.
- Identify better-performing billboards
- Build networks that target audiences across the full journey
- Demonstrate greater impact through validated drive-to-store analysis
Lookalike targeting for digital media
Bring real-world visits into digital advertising. Use behavioural signals to target high-value lookalike audiences at scale.
- Build any audience you need
- Use Accurat’s panel data as a seed
- Target lookalike audiences based on real-world behaviour
- Scale targeting efficiently at low CPM
Ready to reach smarter?
Whether you want to measure impact, prove reach, or target the right audiences — Accurat helps you make better media decisions based on real-world behaviour. Let’s explore how our solutions can strengthen your (D)OOH or digital media strategy.
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