Folder impact
Evaluate the impact of your paper leaflet efforts: did it generate incremental visits to your stores?
Every retail related question thought of and answered
Additional visits due to the folder campaign.
The 'drive-to-store' impact of a campaign. Smart algorithms benchmark an exposed and non-exposed group to learn the additional visits caused by the folder campaign.
- Track incremental impact weekly
- View impacts exceeding expectations
- Utilize a smart attribution model to isolate influencing factors
- Observe long-term effects as 'Campaign lift'
Goals for your campaign
Set goals for your campaign like limiting the budget, increasing the impact with certain audiences or supporting specific local stores.
- Assess the impact in terms of incremental visits
- Determine the campaign lift generated
- Include average basket size and expected conversion to calculate incremental revenue
- Analyze ROAS by comparing impact against budget spent
Changes in visits during a campaign
Understand from which competitor you won visits during a campaign. How many did you win. Did you lose any visitors as well?
- Track how visits shifted during the campaign compared to before
- Identify which competitors you primarily gained from
Benchmarking campaigns
Benchmark 2 or more campaigns on KPI's. Also, the comparison with your best folder or an industry average is possible. The choice is yours!
- Select one or more campaigns
- Benchmark KPIs easily
- Evaluate results against industry averages
- Focus on a specific campaign
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